If you’re not yet using these social media tools – you’re missing out.
As every savvy digital marketer knows, social media is the single most important way to reach your audience in the modern online landscape – there’s no better way to promote an event, club night or festival. If you’re advertising an event to the general public, you have to form a coherent online strategy to engage potential attendees and translate that engagement into ticket sales or reservations. Even events that are free for attendees won’t fill up without some serious hard work and savvy marketing – but using these three social media tools will make your job a lot easier.
And if you’re still struggling to use social media effectively after trying these tools, why not engage the services of our social media management team –Here.
Keep reading to find out more:
Buffer is no newbie to the social scene: it’s an oldie but a goldie. There’s a reason it’s the first tool on this list, and that’s because it’s highly reliable and easy to use. What does Buffer offer you? It allows you to schedule content and post at optimum times, enabling you to reach as high a proportion of your audience as possible. You can post content across Facebook, Twitter and Instagram using the same dashboard, and track engagement with ease.
For an event planner, that means scheduling posts far in advance, allowing you to sit down and prepare content for the next three months if you choose to. You can also see – at a glance, from your engagement stats – which types of post are working and which aren’t, giving you the insights to fine-tune your content strategy.
A give-away is an effective way to spread the word about your event and gain some (almost) free publicity. But competitions can be difficult to organise, and if you’re giving away valuable tickets, you need to make sure you’re gaining something in return. Rafflecopter not only makes running a contest through your social channels a walk in the park, but allows entrants to increase their chance of winning by completing actions that benefit you: liking your Facebook page, subscribing to your newsletter or retweeting something. These will help to raise the profile of your event and your business more broadly.
Advertising on social media can be subtle, impactful and cost-effective, with low spends often yielding high results. Boostable allows you to optimise your adverts on Facebook and Twitter with easily understandable feedback and custom-crafted target audiences. By using this tool, you’ll be saving yourself money and refining your strategy at the same time – what’s not to like?
Social media tools for events
Social media management tools for events Buffer, Rafflecopter and Boostable can help to reduce your workload and increase the number of tickets that you sell. If you’re looking for another great way to make your event a hot ticket, think about hiring a celebrity from our extensive talent roster to give your party that A-list feel.