The former Love Island heart-throb has teamed up with Britain’s most iconic crisp brand to promote their Oven Baked range.
Jamie Jewitt is a social media superstar with a broad global following numbering in the hundreds of thousands. Him and his partner Camilla are known for their infamous Instagram “prank videos”, and their online antics recently attracted the attention of Walkers Crisps, who asked Jamie to recreate the videos with the help of their Oven Baked crisps range. In an example of an expertly executed brand partnership, he shared a fun, authentic and engaging piece of content that entertained his following while promoting Walkers’ product at the same time.
Speaking about the partnership, Senior Talent Agent Natasha Hill said: “Capitalising on current celebrity talent creating “fun content” always works incredibly well and produces amazing results. Celebrities with a large fanbase know what works best for their audience.”
“Jamie Jewitt was the perfect choice for this campaign: his prank videos were already attracting huge amounts of views, so it made sense to insert a brand into a trend that the video content had already created.”
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