Lend your brand some culture with Romero Britto

When it comes to brand collaborations, making sure that your collaborator is a good fit is of utmost importance; especially if you’re thinking of collaborating with an artist. Some of the most memorable brand/artist collaborations in recent years include Coca Cola’s limited edition bottles, Adidas and Nike’s art-inspired sneakers and a great crossover collaboration between Orla Kiely and Douwe Egberts coffee.

Collaborations that work well can remain memorable for many years after the fact, helping to boost the profile of a brand – and that doesn’t just apply to collaborations with figures from the art world. The Pepsi adverts from the early 00s featuring Beyonce, Pink and Britney Spears remain iconic to this day.

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Working with an artist to design one off or limited edition products or packaging is something that’s becoming ever trendier. Not only do the products themselves become collector’s items, but the appeal of a brand’s collaborator could open it up to whole new audiences.

Artist Romero Britto works with strong, primary colours and bold shapes to create fun and visually stimulating artworks inspired by Picasso and Matisse. The artist is based in Miami, but one of his most popular works was exhibited in London’s Hyde Park. At the time, the pyramid shaped sculpture commissioned to mark the opening of a new exhibition on Egyptology was the largest ever installed in Hyde Park.

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It’s a brilliant example of the way that artists can work together with brands on commercial projects, without compromising their artistic integrity. Britto worked with school children to design the piece, which remains unashamedly and obviously a Romero Britto sculpture, despite its promotional purpose.

On another occasion, Britto worked with the vodka brand Absolut, helping to redesign one of their iconic bottles. It places him in esteemed company; many of the world’s biggest artists have taken up the challenge, and the brand has also used artwork from great artists of the past, including Andy Warhol.

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The mainstream exposure that brand collaborations can bring to artists is often a huge boon, but there are plenty of positives for the brands involved too. By bringing on board a well respected artist like Romero Britto, they can culture a perception of their brand (and by association, those who buy into it) as high-brow and sophisticated.

If you’re interested in finding out more about artist/brand collaborations and how you could hire Romero Britto, get in touch with us here at top talent agency MN2S.