How to Promote Content on Social Media

Self-promotion is the fundamental purpose of any social media strategy. Musicians, artists, celebrities, influencers and brands all use social media promotion to boost their profile and spread the word about the great work they’re doing, the genius products they sell or the fantastic personality they project to the world. All of this reaches the public through social media promotion: a good sense of how to market yourself on social media is invaluable in the digital age.

At MN2S, we offer a comprehensive package of social media management services and tools that helps you achieve more with your socials. We tailor our campaign to your specifications: we can produce engaging and creative content for your accounts and promote it effectively using time-tested methods that are guaranteed to attract attention and grow your following. However, if you’re already a skilled content creator, we can help you promote your content and market yourself using technical expertise, analytical insights and innovative social media promotion ideas.

How to market yourself on social media

1. Use The Right Platforms

There’s plenty of platforms to choose from, but it’s important to select the right ones for your audience. If you’re serious about promoting yourself on social media, you should build a presence on Instagram, Facebook and Twitter, while considering media-based platforms such as YouTube and SoundCloud.

2. Set Out Your Goals

If you don’t know where you’re going, you’re going nowhere. Before figuring out how to promote yourself on social media, it’s important to sit down and lay out your overall goals: what do you want from your social media campaign, and how are you going to achieve it?

3. Research & Prepare

You might be full of social media promotion ideas, but if you don’t undertake any research or make any preparation, your campaign is unlikely to be effective. Do some research into your target audience, find out what kind of content is likely to generate engagement, and prepare accordingly.

4. Use a Content Calendar

The content calendar is one of the most important tools in effective social media promotion. A calendar allows you to keep track of events relevant to your promotional goals, while creating a detailed schedule that ensures you’re never short of content when you need it most.

5. Share Quality Content

This is a fundamental rule for anyone looking to maximise their social media potential. If your content isn’t top-class, engaging and relevant to your audience, it doesn’t matter how much effort you put into promotion: your audience won’t respond and you won’t achieve your goals.

6. Use Technical Tools

Though professional social media agencies have access to the most effective technical tools used in social media promotion, there are many that casual users can take advantage of. Google Trends is a great place to start, offering free and date-specific metrics on search volume for any term entered.

How we approach social media promotion

CREATIVITY

A key part of our strategy is creativity. Social media promotion ideas that are creative, original and out-of-the-box are more likely to capture the attention of your audience, ensuring that your account becomes memorable and popular. We craft creative content that includes engaging editorial, imaginative imagery and viral video, ensuring that it’s relevant to our client’s audience and aesthetic.

PREPARATION

Promoting your account, growing your following and boosting social media presence doesn’t happen overnight. Successful social media strategy takes careful and considered preparation that includes research, planning and expert knowledge. Every campaign we take on is meticulously prepared through detailed action plans before the very first post even goes live.

ANALYTICS

We use a range of technical tools to measure and analyse your social performance. Prior to the start of our work together, this helps us prepare, but most importantly it allows us to adapt our approach as we progress through the campaign. By analysing metrics such as engagement, reach, impressions and click rate, we can gain detailed insights into what works and what doesn’t.

10 Social media promotion ideas

Though we highly recommend taking advantage of our professional social media management services to get the best possible results out of your social media promotion, here’s 10 social media promotion ideas that could get you started.

Hold a contest, competition or giveaway
Post behind-the-scenes content
Get creative with emojis
Involve your audience through polls
Partner up with other accounts or brands
Post and curate third-party archive content
Up your hashtag game with tools like these
Engage with your audience in the comment section
Arrange an AMA on Reddit
Post “tag-a-friend” content

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