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United States 3LAU, also known as Justin David Blau, is an American DJ and producer who has pioneered the integration of music with blockchain technology, creating new models for artist-fan engagement and music ownership.
Digital collectibles maker Blockparty partnered with DJ 3LAU to release audio-visual non-fungible tokens (NFTs).
3LAU and Steve Aoki announced their supergroup PUNX, the world's first DJs associated with CryptoPunks NFT characters, combining music and NFT culture.
3LAU co-founded Royal, a music platform that allows fans to buy NFTs for a share in royalties earned by their favorite artists. Ollie has also partnered with Royal for Web3 projects.
3LAU partnered with Origin Protocol, a crypto-trading company, to launch his exclusive Ultraviolet Vinyl NFT auction, which resulted in $11.6 million in NFT sales.
DJ and producer 3LAU dropped his NFT Collection on Nifty Gateway, a prominent NFT marketplace.
3LAU, a CoinTelegraph Top 100 member, partnered with the platform to launch his exclusive Ultraviolet Vinyl NFT auction.
Justin David Blau, known professionally as 3LAU, was born on January 9, 1991, in Syosset, New York. He grew up in an artistic family, learning piano and guitar before moving to Las Vegas at age 13. While attending Washington University in St. Louis, his interest in electronic dance music grew after a trip to Sweden in 2011. He began producing and uploading mashups to YouTube under the name 3LAU, quickly gaining recognition in the electronic music scene. His early bootlegs, such as “Girls Who Save the World” and “All Night Long,” along with successful remixes, established his presence.
His career progressed rapidly with the release of his bootleg albums, including “Dance Floor Filth” (2012) and “Dance Floor Filth 2” (2012), and extensive touring, including his 3LAU Your Mind tour. In 2016, 3LAU launched Blume Records, an independent label dedicated to charitable causes, raising over $200,000 for Pencils of Promise to build schools in Guatemala. In 2018, he released his debut album, “Ultraviolet,” which hit No. 1 on iTunes’ Electronic Chart. He also introduced OMF (Our Music Festival), the first blockchain-powered music festival, headlined by Zedd.
A significant turning point came in 2021 when 3LAU became the first musician to sell an album as an NFT, generating over $11.6 million in less than 24 hours. This achievement followed earlier tokenized releases, such as a special edition of his song “Everything” which earned $250,000. He co-founded Royal with JD Ross, a blockchain-powered marketplace designed to allow fans to own fractions of song rights and earn royalties. Royal has attracted substantial investor interest and numerous artists, aiming to create a new asset class for music. In 2025, he announced a rebranding to use his real name, Justin Blau, signaling a new chapter in his career.
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