United Kingdom 
We Are FSTVL announce phase 2 lineup with Todd Terry, Will Taylor, Charlie Sloth and more
9 years ago
Charlie Sloth has established himself as a prominent figure in hip-hop and grime culture, transitioning from a highly influential radio DJ to a global media executive and entrepreneur.
Charlie Sloth signed a worldwide deal with Roc Nation, overseeing all his assets globally. This partnership expanded his reach and influence in the music industry, aligning him with Jay Z's entertainment company.
Charlie Sloth is a partner and co-owner of AU Vodka, a premium vodka brand. His involvement has contributed to the brand's visibility and growth.
Charlie Sloth joined Apple Music and Beats 1, bringing his popular 'Fire In The Booth' series to the platform. He also hosts 'The Rap Show' and curates playlists for Apple Music.
Charlie Sloth established a major new partnership with The Paradox Orchestra, aiming to take the ground-breaking orchestra global.
Charlie Ian Paul Rouillon, known professionally as Charlie Sloth, was born on August 20, 1981. Raised in Camden, London, he attended Haverstock School. His career began with early work on London’s pirate radio scene. Sloth gained significant recognition through his work as a radio DJ, primarily on BBC Radio 1 and BBC Radio 1Xtra. He hosted ‘The Rap Show’ on Saturday nights and ‘The 8th’ during weeknights, which were simulcast on both Radio 1 and 1Xtra.
A key aspect of Sloth’s career is his freestyle brand, ‘Fire in the Booth.’ This segment became a platform for both established and emerging MCs in the grime and hip-hop genres. Notable artists like Drake, Migos, Bugzy Malone, and Tinie Tempah have performed on ‘Fire in the Booth,’ contributing to its status as a significant mark of prestige within the rap community. His work in radio and with ‘Fire in the Booth’ solidified his reputation as an influential tastemaker in urban music.
Sloth’s career has evolved beyond traditional radio. After departing the BBC in 2018, he joined Apple Music and Beats 1, expanding ‘Fire in the Booth’ to a global audience. In 2020, he signed with Roc Nation in a worldwide partnership that covers his various assets. Concurrently, Sloth has pursued entrepreneurial ventures, including co-ownership of the premium vodka brand AU Vodka and operating his own record label.
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