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South Africa Die Antwoord is a South African hip hop duo known for their unique 'rap-rave' style and provocative visuals, frequently achieving commercial success on electronic music charts.
Die Antwoord signed a US$1 million deal with Interscope Records in May 2010 after their music video "Enter the Ninja" went viral. They later reissued their debut album 'SOS' through the label. They parted ways with Interscope in 2011 over creative differences regarding their album 'Tension'.
Die Antwoord released their debut extended play (EP), '5', on July 12, 2010, through Cherrytree, in conjunction with Interscope Records.
Polydor Records distributed Die Antwoord's reissued debut album 'SOS' in the United Kingdom, which was also released by Interscope in the United States, on October 12, 2010.
Visser and Ninja fronted a campaign for Alexander Wang's T by Alexander Wang collection in February 2012. Additionally, Ninja was featured in Alexander Wang's S/S 2017 campaign in January 2017.
Die Antwoord collaborated with the Good Smile Company, which also handled vinyl toys of their character Evil Boy, featuring Casper the Friendly Ghost with an oversized erection, released in association with their album 'Tension'.
Downtown Records handled and distributed Die Antwoord's album 'Tension' worldwide, released on February 7, 2012, through their independent label Zef Recordz.
Die Antwoord partnered with the Northern California-based cannabis retailer Natural Cannabis to release Zef Zol in August 2016. Their product line included a vape pen, edibles, a mouth spray, and a lip balm.
Die Antwoord, a South African hip hop duo, was founded in Cape Town in 2008. The group consists of rappers Ninja (Watkin Tudor Jones), Yolandi Visser (Anri du Toit), and producer DJ Hi-Tek (Justin de Nobrega). Their distinct musical style blends hip hop with rave music, featuring lyrics delivered in both English and Afrikaans. Prior to Die Antwoord, Jones had a history in the South African hip hop scene, performing as Waddy Jones and later as Max Normal in various groups, and releasing solo albums such as ‘Memoirs of a Clone’ and ‘The Fantastic Kill’. Jones and Visser met around 2003 and began collaborating, eventually forming Die Antwoord.
The group gained significant international recognition in 2010 when their music video for “Enter the Ninja” went viral online. This exposure led to a contract with Interscope Records, under which they reissued their debut album, ‘SOS’. Despite parting ways with Interscope in 2011 to form their independent label, Zef Recordz, Die Antwoord continued to release commercially successful music. Their albums ‘Donker Mag’ (2014) and ‘Mount Ninji and da Nice Time Kid’ (2016) both topped Billboard’s Top Dance/Electronic Albums chart in the United States, marking a consistent upward trajectory in their career. They have also engaged in various artistic collaborations, notably with photographer Roger Ballen, who co-directed their “I Fink U Freeky” music video and contributed to their visual aesthetic.
Beyond music, Die Antwoord has ventured into film, starring as fictionalized versions of themselves in Harmony Korine’s short film ‘Umshini Wam’ (2011) and Neill Blomkamp’s science fiction film ‘Chappie’ (2015). Their public image and performances are characterized by their ‘zef’ style, drawing inspiration from working-class Afrikaner culture and various South African subcultures. This provocative approach has also generated controversy throughout their career, including accusations of cultural appropriation and homophobia. Despite these challenges, Die Antwoord has maintained a global presence, undertaking numerous international tours and releasing their fifth studio album, ‘House of Zef,’ in 2020.
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