Tony Touch | Booking Agent | Talent Roster | MN2S

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Tony Touch

Tony Touch is an American DJ, record producer, rapper, and breakdancer who has achieved global recognition for his contributions to hip hop, reggaeton, and house music.

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Tony Touch Shows

Sep
13
New York City
Sun 4:00 PM | 314 Scholes Street
Oct
9
Los Angeles
Fri 10:00 PM | High Tide

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Past Works

Ewing Athletics

Tony Touch collaborated with Ewing Athletics to honor his iconic 2000 album 'The Piece Maker' after two decades.

BRAND PARTNERSHIPS

Arturia

Arturia was a featured brand partner for Tony Touch's event at Rock and Soul, specifically during a Mark Ronson book signing.

BRAND PARTNERSHIPS

Tribeca Enterprises and Universal Music Group for Brands

Tony Touch engaged in a conversation that led to a collaboration between Tribeca Enterprises and Universal Music Group for Brands on a new series of music-driven events, culminating in a world premiere.

BRAND PARTNERSHIPS
1969

Born Joseph Anthony Hernandez

MILESTONE

Began career as a B-boy in the early 1980s

MILESTONE
1996

Released 'Power Cypha: 50's MCs' mixtape

MILESTONE
1998

Released 'The Rican-Struction' EP

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2000

Debut album 'The Piece Maker' released on Tommy Boy Records, selling 400,000 units worldwide

MILESTONE
2000

Released single "I Wonder Why" featuring Total

MILESTONE
2004

Released 'The Piece Maker 2'

MILESTONE
2005

Signed to EMI records and released reggaeton album 'Reggaetony'

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2005

The lead single "Play That Song" from 'Reggaetony' featured Nina Sky and B-Real

MILESTONE
2005

'Reggaetony' went gold

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2007

Released 'Reggaetony 2'

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2013

Released 'The Piece Maker 3: Return of the 50 MC's'

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2016

Paired with Austin Brown to form CaliYork, releasing single "Show Up At My Place"

MILESTONE
2023

Released 'Tony Touch Presents: The Def Tape'

MILESTONE

About

Joseph Anthony Hernandez, known professionally as Tony Touch, was born on July 2, 1969, in Brooklyn, New York. He began his career in the early 1980s as a B-boy, influenced by pioneers like Crazy Legs and the Rock Steady Crew. His interest soon shifted towards turntables, inspired by Grandmaster Flash, Red Alert, Little Louie Vega, and Jam Master Jay. Tony Touch gained significant recognition for his mixtapes, particularly the ’50 MC’s’ series, which featured collaborations with prominent artists such as Eminem, KRS-One, Kool G Rap, Big Daddy Kane, Wyclef Jean, M.O.P., Big L, and Mos Def. These early works established his reputation within the hip-hop community.

In 2000, Tony Touch released his debut album, “The Piece Maker,” through Tommy Boy Records. This album achieved considerable success, selling 400,000 units worldwide, and included guest appearances from artists like Big Pun, Cypress Hill, Wu-Tang Clan, Busta Rhymes, Eminem, and Gang Starr. The single “I Wonder Why” featuring Total from this album had a music video with cameos from John Leguizamo, Rock Steady Crew, Grandmaster Flash, The Awesome 2, Marley Marl, and DJ Premier. He continued to build on this success with “The Piece Maker 2,” featuring Puff Daddy, Fat Joe, Sean Paul, Snoop Dogg, and Ruben Blades, further solidifying his presence in the music industry.

Demonstrating his versatility and engagement with the urban Latino community, Tony Touch signed with EMI records in 2005. Under EMI, he released the reggaeton album “Reggaetony.” The lead single, “Play That Song,” featured Nina Sky and B-Real of Cypress Hill. This album went gold, leading to a follow-up, “Reggaetony 2,” which included collaborations with artists such as Lumidee, Plan B, Joell Ortiz, Tru Life, Don Chezina, and the Beatnuts. To date, Tony Touch has sold over a million records globally across his diverse discography. His career progression saw him release his sixth album, “The Piece Maker 3: Return of the 50 MC’s,” in 2013, which once again featured an extensive list of guest artists. In 2016, he formed the duo CaliYork with Austin Brown, releasing the single “Show Up At My Place.”

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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