United States 
Talent Profiles: Michelle Williams
3 years ago
Adam Levine is a Grammy-winning musician, songwriter, and television personality, celebrated for his dynamic frontman role in Maroon 5 and his influential coaching on NBC's 'The Voice.'
Nissan North America, Inc. partnered with Adam Levine as part of its expanded multi-year sponsorship of NBC's 'The Voice.' Levine, as the lead singer of Maroon 5 and a coach on the show, featured in various promotional activities, including singing 'Sugar' in a Nissan GT-R.
Adam Levine co-founded Calirosa Tequila, a spirits brand that later sold a majority stake to Amass Brands Group. Calirosa is known for its expressions aged in red wine barrels.
Adam Levine, alongside blackbear, signed with ASCAP, a professional organization for songwriters, composers, and music publishers, to represent their music rights.
Adam Levine and his 222 Productions signed an exclusive overall deal with Brent Montgomery's Wheelhouse Entertainment. This partnership covers various entertainment projects.
Adam Levine partnered with Sammy Hagar to launch Santo Mezquila, an alcoholic beverage line. The product was launched in Los Angeles and shipped to various locations including Las Vegas and California.
In October 2008, Levine collaborated with First Act to design and release the First Act 222 Guitar, which was sold through Target stores.
In 2010, Levine launched his own fashion line, '222,' featuring jeans, basic T-shirts, and leather jackets. This venture was a collaboration with his father, Fred Levine, and cousin, Sami Cooper.
In June 2011, Levine participated in the 'Own It' educational campaign by Shire, in collaboration with ADHD organizations, to raise awareness about attention deficit hyperactivity disorder (ADHD) in adults.
In September 2012, Adam Levine collaborated with the Philippine clothing company Bench to launch a menswear collection.
In January 2013, Levine partnered with Sears Holdings (Kmart and ShopYourWay) to launch a multi-department lifestyle brand of apparel and accessories, with the menswear collection debuting in October 2013.
Adam Levine became a celebrity spokesperson for Proactiv, appearing in commercials to share his experiences with acne and promote Proactiv Plus.
Levine collaborated with ID Perfumes to create his debut eponymous scent, launching a fragrance line for men and women in microphone-shaped bottles through Macy's.
In January 2020, Levine was announced as the new Ambassador for Shure, promoting their Aonic 215 and 50 wireless earphones and headphones.
In July 2020, Levine and Behati Prinsloo collaborated with Ferrari and Save the Children to raise funds for U.S. education programs during the COVID-19 pandemic.
Adam Noah Levine was born on March 18, 1979, in Los Angeles, California. He began his musical journey early, forming his first band, Kara’s Flowers, in 1994 with junior-high friends Jesse Carmichael and Mickey Madden, later joined by Ryan Dusick. The band’s initial album, “The Fourth World,” released in 1997, achieved limited commercial success. Following this, Levine and Carmichael attended Five Towns College in New York, where Levine’s exposure to new musical styles, including hip-hop and R&B, significantly influenced his songwriting and vocal approach. This period marked a pivotal shift, leading him to reassess the band’s musical direction.
Upon returning to California, Levine, along with Carmichael, Madden, and Dusick, reunited and eventually rebranded as Maroon 5, incorporating James Valentine on guitar. Their debut album, “Songs About Jane,” released in 2002, became a sleeper hit, featuring international successes like “This Love” and “She Will Be Loved.” This album achieved multi-platinum status in the US, selling an estimated 10 million copies worldwide. Maroon 5’s subsequent albums, including “It Won’t Be Soon Before Long” (2007) and “Hands All Over” (2010), continued their success. The release of “Moves Like Jagger” in 2011, featuring Christina Aguilera, was a global hit, significantly boosting the band’s career.
Levine’s career expanded beyond Maroon 5 with prominent roles in television and business. From 2011 to 2019, he served as a coach on NBC’s “The Voice,” where his teams secured multiple victories. This role increased his public visibility and was credited with revitalizing Maroon 5’s career. He made his acting debut in “American Horror Story: Asylum” (2012) and appeared in films such as “Begin Again” (2013). In 2013, he launched his eponymous fragrance line and a menswear collection in partnership with Kmart. He also founded 222 Records and 222 Productions, diversifying his ventures. In 2017, Levine received a star on the Hollywood Walk of Fame, recognizing his contributions to the recording industry.
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