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Spain Aitana Ocaña Morales, known professionally as Aitana, is a Spanish pop singer and actress who gained prominence as a reality television talent competition runner-up and has since achieved multiple number-one singles and critical acclaim in her home country.
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Request A ShowThe Italian luxury brand chose Aitana as the muse for their Summer 2025 digital campaign, featuring her in campaign visuals and providing music. This partnership highlights Aitana's growing influence in the fashion industry.
Aitana collaborated with McDonald's to launch "McAitana," a limited-edition meal introduced in participating Spanish restaurants. This marked the first celebrity-endorsed McDonald's meal in Europe.
Aitana boosted sales for the brand @alejandrestudio by wearing their designs, created using Recovo's deadstock fabrics, in a performance, leading to increased demand.
Aitana became an ambassador for Stradivarius, a clothing brand under Inditex, releasing a limited edition T-shirt titled 'Pa' Mala Yo' as part of the promotion for her debut single 'Lo Malo'.
Aitana participated in Coca-Cola's Christmas campaign in 2018 and later collaborated with them on their #OpenToBetter campaign, which included a remixed version of Katy Perry's song 'Resilient'.
She signed a partnership with Rimmel London.
She signed a partnership with Good Hair Day.
Aitana was announced as the new face of the summer campaign for the optical company Multiópticas and released a new pair of limited sunglasses.
She became an ambassador for the French fashion house Yves Saint Laurent.
The singer released a clothing collection with German manufacturer Puma, conceived as the Wild Rose Collection.
Aitana became the face of Pantene in Spain in 2023.
She became a global ambassador for the airline Iberia.
She launched a partnership with multinational bank Santander, and launched a customized card.
Aitana has released a total of three perfumes with Douglas: her self-titled perfume (2018), 'Be Magnetic' (2020), and 'Aitana 1999' (2021).
Aitana was featured in a 'Behind The Scenes' video for Google Pixel 8 Pro, implying a promotional partnership.
Aitana is an image for Smart, highlighted by her driving a Smart Brabus with 428 horsepower.
Aitana Ocaña Morales, born on June 27, 1999, in Barcelona, Spain, embarked on her musical journey at a young age by sharing cover versions of popular songs on YouTube, eventually releasing her first original compositions in 2014. Her career trajectory shifted significantly in 2017 when she participated in the ninth series of the reality television talent competition “Operación Triunfo.” As the runner-up, Aitana gained national recognition, with her duet “Lo malo” with fellow contestant Ana Guerra becoming a number-one hit in Spain and achieving 4x platinum certification. Following the competition, Aitana signed with Universal Music Spain, releasing her debut solo single “Teléfono,” which also reached number one and set a Vevo record as the most-watched music video within 24 hours in Spain. This early success laid the groundwork for her subsequent impact on the Spanish music scene.
Her debut studio album, “Spoiler,” released in 2019, received a Latin Grammy nomination for Best Pop Vocal Album and was supported by the “Play Tour.” This period saw collaborations with artists like Morat and Zayn for Disney’s “Aladdin” soundtrack. Aitana continued to evolve her sound with her sophomore album, “11 Razones,” in late 2020, venturing into pop rock and spawning top-five singles like “+” and “Corazón Sin Vida.” In 2022, she expanded her artistic endeavors into acting, starring in the Disney+ original series “La Última” and co-writing its soundtrack. Her third album, “Alpha,” released in 2023, explored electropop, featuring popular singles “Los Ángeles” and “Las Babys.” Aitana was also an assessor and coach on “La Voz Kids,” showcasing her dedication to nurturing new talent.
Throughout her career, Aitana has secured five number-one songs in Spain, including “Lo Malo,” “Teléfono,” “Vas a Quedarte,” “Gran Vía,” and “Mon Amour.” Her contributions to music have been recognized with numerous accolades, including a Premio Ondas for Musical Phenomenon of the Year, multiple Premios Odeón, and LOS40 Music Awards. She has also received three Latin Grammy Award nominations. Aitana’s influence extends beyond music, as evidenced by her extensive brand partnerships with companies such as Fendi, McDonald’s, Coca-Cola, and Pantene. In 2025, she initiated a new musical era with the release of “Segundo Intento,” anticipating her fourth studio album, “Cuarto Azul,” and announced a documentary, “Aitana: Metamorfosis,” to premiered on Netflix.
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