Alex Blue

Alex Blue, originally known as Alex G, began her ascent in the music industry in 2010. Hailing from Aurora, Colorado, she established a significant presence on YouTube by sharing cover songs, swiftly accumulating over 1.5 million subscribers. During this initial phase of her career, she collaborated with artists such as Kurt Hugo Schneider, Kina Grannis, Sam Tsui, Chester See, and Alyson Stoner. Her musical style during this period blended folk songwriting with pop melodies, contributing to her widespread online popularity. This early success laid the groundwork for her evolution as an artist.

In 2020, a decade after starting her career, she underwent a rebranding, officially adopting the artist name Alex Blue. This change marked a new chapter in her artistic journey, reflecting her personal identity as a bisexual Mexican Jew, a mother, and a wife. The same year, she released her debut EP, “Good Company,” signaling her transition to original material. Her career progressed further in 2024 with the release of “Kin,” her first album in ten years. “Kin” is described as a musical memoir that explores themes of family ties, diaspora, loss, and queer motherhood. This project was successfully crowdfunded through Kickstarter and featured an all-woman backing band composed of Megan McCormick, Megan Coleman, and Butterfly Boucher. Alex Blue currently resides in Canada with her wife, Torri, and their child, continuing to create music that reflects her life experiences and identity.

Throughout her career, Alex Blue has demonstrated consistent growth, moving from an online sensation to a recognized singer-songwriter with a distinct voice. Her decision to rebrand allowed her to align her public persona with her personal truths, leading to more authentic and deeply personal musical works. This career progression highlights her dedication to self-expression and her ability to connect with audiences through honest storytelling. Her work also touches on topics of LGBTQ+ awareness and mental health advocacy, which she incorporates into her public presence.