Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala
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United States Amaarae is a Ghanaian-American singer and songwriter known for her unique blend of pop, R&B, Afrobeats, and alté music, establishing her as an innovative and influential artist in the global music scene.
Sponsor for the BLACKSTAR Stream event.
Sponsor for the BLACKSTAR Stream event.
Sponsor for the BLACKSTAR Stream event.
Sponsor for the BLACKSTAR Stream event.
Food & Beverage Partner for the BLACKSTAR Stream event.
Food & Beverage Partner for the BLACKSTAR Stream event.
Globe partnered Amaarae with cultural brand SNS to celebrate the 40th anniversary of the iconic Nike Air Force 1 silhouette.
Amaarae partnered with cultural brand SNS (Sneakers N Stuff) to celebrate the 40th anniversary of the iconic Nike Air Force 1 silhouette.
Amaarae starred and performed in the campaign for fashion house Mugler's collaboration with H&M, alongside artists Shy Girl.
Amaarae performed for NPR Music's Tiny Desk Concert series, celebrating Black Music Month.
Amaala Serwah Genfi, known professionally as Amaarae, was born on July 4, 1994, in the Bronx, New York, and spent her formative years between Atlanta, New Jersey, and Accra, Ghana. Her musical journey began early, writing her first song at 13 and interning at a music studio by 17. She attended Agnes Scott College, studying English literature and music business, before returning to Ghana in June 2017. Her debut project, “Passionfruit Summers,” released independently in 2017, featured the track “Fluid” and showcased her distinctive sound.
Her career progressed significantly with the release of her debut album, “The Angel You Don’t Know,” in November 2020. This album received critical acclaim, with Pitchfork designating it “Best New Music” and ranking it among the top albums of 2020. The album’s song “Sad Girlz Luv Money,” featuring Moliy, achieved global recognition after gaining popularity on TikTok and was later remixed with Kali Uchis, leading to international chart success. Beyond music, Amaarae has also been recognized for her distinct style and fashion sense, notably featured in Vogue online as one of its Top 100 Style Influencers in 2018 for her buzz cut, and nominated as Artist of the Year at the Glitz Style Awards in Ghana.
Amaarae continued to build on her success with her sophomore album, “Fountain Baby,” released in June 2023 through Interscope Records, which also garnered rave reviews and marked her as the first Ghanaian to appear on NPR Tiny Desk. In April 2025, she made history as the first Ghanaian artist to perform a solo set at the Coachella Valley Music and Arts Festival, where she announced her third studio album, “Black Star.” “Black Star” was released in August 2025, with its single “S.M.O.” being ranked as the 3rd best song of 2025 by Pitchfork.
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