Ghana 
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Black Sherif is a Ghanaian singer, rapper, and fashion model who blends highlife, reggae, and hip-hop, including UK drill, into his music, achieving significant recognition in the African and international music scenes.
Black Sherif secured a partnership deal with the Italian sportswear brand for their Santoria 2023 Men's collection and was featured in their AW23 Campaign.
Black Sherif signed an ambassadorial agreement with Infinix smartphones, aligning his youthful image with the brand.
Black Sherif was seen stunning in a collaboration between Labrum London and Adidas at the 2024 London Fashion Week.
Black Sherif participated in an artist discussion facilitated by Spotify as part of their investment in Ghana's rising creators.
Black Sherif signed his first brand ambassadorial deal with the cross-border payment app, joining Burna Boy as the second African act to partner with the company.
Black Sherif was named "Up Now" by the music streaming service Audiomack, recognizing him as a rising artist.
Mohammed Ismail Sherif, known professionally as Black Sherif, was born on January 9, 2002, in Konongo-Zongo, Ashanti Region, Ghana. His early life involved living with his aunt and extended family due to his parents working overseas, which exposed him to various cultural influences. He received his basic education at Konongo Zongo Islamic Basic School and Pinamang Educational Complex, then went on to Kumasi Academy for his secondary education. During his time at Kumasi Academy, he developed an interest in music and dancing through the Literary Group (LG) under the student representative council. He later attended the University of Professional Studies (UPSA) and was studying at the University of Ghana as of October 2022.
Black Sherif began his music career in 2019, initially releasing his song “Cry for Me” on YouTube. His debut single, “Money,” was released on May 25, 2020, accompanied by a music video. He gained further popularity in May 2021 with the release of “First Sermon,” followed by its sequel, “Second Sermon,” in July 2021. The “Second Sermon” later received a remix with Nigerian artist Burna Boy, broadening its appeal. His major breakthrough arrived in March 2022 with the hit single “Kwaku the Traveller,” which quickly ascended to Number 1 on both the Ghanaian and Nigerian Apple Music charts. The music video for “Kwaku the Traveller” has accumulated 27 million views on YouTube.
Following the success of his singles, Black Sherif released his debut album, “The Villain I Never Was,” on October 5, 2022, supported by singles such as “45” and “Soja.” His sophomore album, “Iron Boy,” was released on April 3, 2025. Black Sherif has collaborated with various artists, including Sarkodie, Smallgod, Tory Lanez, Bas, Stormzy, and Larry Gaaga. He was named “Up Now” by Audiomack in August 2022, highlighting the platform’s role in his early career. He has performed at significant events such as the 25th MOBO Awards at the OVO Arena in Wembley, London, and hosted his debut “Mozama Disco Concert” in Accra in December 2022. In 2023, he received the Best Hip Hop award at the Soundcity MVP Awards in Lagos, performed at the Palladium Times Square in New York City, and made history as the first Ghanaian to perform at the Wireless Festival in the UK. He also performed at the Wireless Festival in Abu Dhabi, Something In The Water Festival in Virginia Beach, and Afronation Miami. In May 2025, he was nominated for the BET Awards. His artistic style combines highlife, reggae, and hip-hop, particularly UK drill, with many lyrics in his native Akan dialect, Twi.
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