Average White Band | Booking Agent | Live Roster | MN2S

HomeBookingsLive Acts

Average White Band

Average White Band is widely recognized as one of the most influential soul and funk bands in music history, known for their accomplished songwriting and timeless hits.

Book Average White Band
139.3K
Audience Reach

Average White Band Shows

No Upcoming Events Found

Interested in booking Average White Band?

Request A Show

Past Works

Sky

Sky, Warner Music Entertainment and Screen Scotland are collaborating on a feature doc profiling the unique legacy of Scottish Average White Band.

BRAND PARTNERSHIPS

Warner Music Entertainment

Sky, Warner Music Entertainment and Screen Scotland are collaborating on a feature doc profiling the unique legacy of Scottish Average White Band.

BRAND PARTNERSHIPS

Screen Scotland

Sky, Warner Music Entertainment and Screen Scotland are collaborating on a feature doc profiling the unique legacy of Scottish Average White Band.

BRAND PARTNERSHIPS

Montrose Pictures

Produced by acclaimed Scottish independent production company Montrose Pictures, in collaboration with London-based Vertigo Films and four-time Emmy-winning director Sam Bridger, the documentary delves into the band's story.

BRAND PARTNERSHIPS

Vertigo Films

Produced by acclaimed Scottish independent production company Montrose Pictures, in collaboration with London-based Vertigo Films and four-time Emmy-winning director Sam Bridger, the documentary delves into the band's story.

BRAND PARTNERSHIPS

Ben E. King

In 1977, Average White Band issued 'Benny & Us', a collaboration album featuring ex-Drifters front-man Ben E. King on lead vocals.

BRAND PARTNERSHIPS

Budweiser

Average White Band's music has been featured in a commercial for Budweiser.

BRAND PARTNERSHIPS

Crest Monarch

Average White Band's music has been featured in a commercial for Crest Monarch.

BRAND PARTNERSHIPS

Mitsubishi Eclipse

Average White Band's music has been featured in a commercial for Mitsubishi Eclipse.

BRAND PARTNERSHIPS

Revlon (Lipglide)

Average White Band's music has been featured in a commercial for Revlon (Lipglide).

BRAND PARTNERSHIPS

Schlitz Malt Liquor

Average White Band's music has been featured in a commercial for Schlitz Malt Liquor.

BRAND PARTNERSHIPS
1965-1966

Co-founded the 'Blue Workshop' by Alan Gorrie

MILESTONE
1967

Scots of St James formed by Gorrie and McIntrye

MILESTONE
1970

Became unofficial house band at Island Studios

MILESTONE
1971

Formed Average White Band

MILESTONE
1973

Performed at Eric Clapton's Rainbow Concert

MILESTONE
1973

Signed with MCA Records

MILESTONE
1973

Debut album 'Show Your Hand' released

MILESTONE
1974

Album 'AWB' ('The White Album') released, reached No.1, received Grammy nomination

MILESTONE
1975

'Pick Up The Pieces' became a worldwide No.1 hit, sold over one million copies, received a Gold Disc, Grammy nomination

MILESTONE
1975

Album 'Cut The Cake' released, became No.1 R&B album, received Grammy nomination

MILESTONE
1976

Album 'Soul Searching' released, became their biggest US-selling (platinum) album

MILESTONE
1977

Released 'Benny & Us' with Ben E. King

MILESTONE
1977

Performed at The Montreux Jazz Festival as Atlantic's All-Stars

MILESTONE
1978

Album 'Warmer Communications' achieved gold status, received Grammy nomination

MILESTONE
1979

Album 'Feel No Fret' released, featuring hit singles 'Walk On By' and 'Atlantic Avenue'

MILESTONE
1979

Signed with Arista (US) and RCA Victor (Europe)

MILESTONE
1980

Released 'Shine', including UK hits 'For You, For Love' and 'Let's Go Round Again' (No.12 in UK, No.1 in Japan)

MILESTONE
1982

Released 'Cupid's In Fashion'

MILESTONE
1983-1988

Disbanded

MILESTONE
1989

Reformed with original members Gorrie, McIntyre, and Ball to record 'Aftershock'

MILESTONE
1997

Released 'Soul Tattoo'

MILESTONE
1998

Live album 'Face To Face' recorded at the Fillmore Auditorium

MILESTONE
2002

Released 'Tonight' live concert DVD

MILESTONE
2003

Released studio album 'Living In Colour'

MILESTONE
2005

Released 'Greatest & Latest'

MILESTONE
2006

Released 'Soul & The City' CD

MILESTONE
2023

Final tour announced, 'Let's Go Round Again One Last Time'

MILESTONE
2025

Final concert made into concert film 'Final Note'

MILESTONE

About

Average White Band, also known as AWB, was formed in late 1971 in London. The initial lineup included Alan Gorrie, Malcolm “Molly” Duncan, Owen “Onnie” McIntyre, Michael Rosen, Roger Ball, and Robbie McIntosh. Hamish Stuart later replaced Rosen. Duncan and Ball, referred to as the Dundee Horns, had studied at Duncan of Jordanstone College of Art. Gorrie and McIntyre were previously members of Forever More. McIntyre and McIntosh functioned as session musicians for Chuck Berry’s “My Ding-a-Ling.” The band’s name originated from a remark made by Bonnie Bramlett, stating, “This is too much for the average white man.”

The band’s breakthrough occurred in 1973 with a support slot at Eric Clapton’s comeback concert. Their debut album, “Show Your Hand” (1973), released on MCA Records, initially sold poorly. Bruce McCaskill, Clapton’s tour manager, recognized the band’s potential and secured a deal with Atlantic Records. After relocating to Los Angeles, they released their self-titled album, “AWB” (1974), often called “The White Album,” which reached No. 1 on the charts with Arif Mardin as producer. Tragically, Robbie McIntosh died on September 23, 1974, from a heroin overdose. Steve Ferrone subsequently replaced McIntosh.

In 1975, the single “Pick Up the Pieces” from the “AWB” album became a worldwide hit, reaching No. 1 on the US Billboard Hot 100 and selling over one million copies, earning a gold disc. It also received a Grammy Nomination for ‘Best R&B Instrumental Performance’. Building on this success, AWB released “Cut the Cake” (1975) and “Soul Searching” (1976), both achieving strong sales and producing several Top 40 singles. “Cut the Cake” was dedicated to McIntosh’s memory and earned a Grammy nomination for ‘Best Rhythm & Blues Vocal Performance’. “Soul Searching” became their biggest US-selling album, reaching platinum status.

Read more

Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

See all
Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala

Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala

1 week ago
Itzhak Perlman Headlines Great Neck Park District’s Summer Concert Series

Itzhak Perlman Headlines Great Neck Park District’s Summer Concert Series

2 weeks ago
BTB SOCIAL MEDIA 2

Michael Strahan To Headline Grace Place’s Beyond The Bookshelf In Naples

2 weeks ago
See all

Frequenly asked questions ABOUT BOOKING Average White Band

What types of live events does Average White Band perform at?

How much does it cost to book Average White Band for a live event?

What production requirements should we prepare?

How far in advance should we book?

Can Average White Band customize their performance (setlist, special song requests)?

Can Average White Band also participate in other types of events or campaigns?

close-notification

HAVE MORE QUESTIONS?


Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.

NEXT
BACK

Atleast one genre is required

NEXT
BACK
STEP 01 of 03