General Levy is a prominent English ragga deejay known for his dynamic contributions to the drum and bass scene. His career took off with the release of the iconic track “Incredible,” a collaboration with M-Beat that reached number 8 on the UK Singles Chart in 1994. This track not only showcased his unique vocal style but also solidified his status as a key figure in the UK music landscape, further amplified by its inclusion in the film “Ali G Indahouse” and a popular Honda advertising campaign.
Levy’s journey began in the vibrant music scene of London, where he honed his craft by collecting dancehall tapes and writing lyrics from a young age. His early work with independent label Fashion Records led to significant releases that captured the underground dancehall audience. Collaborating with notable producers like Lloydy Crucial and Robbo Ranx, he established himself as a versatile artist capable of bridging genres and appealing to diverse audiences.
Throughout the late 1980s and early 1990s, General Levy became a staple on various sound systems, including Java One Love and Tippertone Sound. His collaborations with dub producer Joe Ariwa resulted in several acclaimed releases, further showcasing his ability to blend different musical styles. In addition to his solo work, he has collaborated with a range of artists, including Madness singer Suggs and R&B star Mark Morrison, demonstrating his adaptability and broad appeal.
In recent years, Levy has continued to evolve as an artist, collaborating with contemporary acts like Chase & Status and Fedde Le Grand. His self-published autobiography, “Incredible,” released in 2022, offers fans an in-depth look at his life and career, celebrating his enduring influence in the music industry. General Levy remains a celebrated figure, recognized for his contributions that have significantly shaped the UK music scene.