Jeno officially debuted on August 24, 2016, as a member of NCT Dream, a prominent sub-unit of the globally recognized K-pop boy band NCT. Prior to his official debut, Jeno was introduced as one of the initial members of SM Rookies, SM Entertainment’s pre-debut training team, on December 3, 2013. His early career also saw him gaining exposure through various commercial modeling engagements across South Korea. He further appeared on the reality TV show ‘Exo 90:2014’ in 2014 and served as a Mouseketeer on Disney Channel Korea’s ‘The Mickey Mouse Club’ from July to December 2015.
Jeno’s influence in the global brand endorsement landscape is set to further solidify with his appointment in 2025 as the first global male brand ambassador for the Korean cosmetics brand A’pieu. This engagement broadens his portfolio of high-profile collaborations, underscoring his appeal across diverse international markets. While actively engaging in these significant brand partnerships, Jeno maintains his commitment to his musical career, consistently delivering new projects and performances that continue to resonate with his global fanbase.