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Korea Jeno has established himself as a prominent figure in the K-pop industry, transitioning from a child model to a successful rapper and singer, and now a global brand ambassador for luxury fashion houses.
NCT's Jeno teamed with designer Peter Do to become the first K-pop artist to open a New York Fashion Week runway show for the designer's SS23 collection. This partnership aligned with SM Entertainment, Peter Do's collaborator for the line.
Jeno was named Ferragamo's first global male brand ambassador in 2023, representing the luxury fashion brand on a global scale.
In 2025, Jeno was selected as the first global male brand ambassador for the Korean cosmetics brand A'pieu.
Peter Do's SS23 collection at New York Fashion Week was part of a collaboration with SM Entertainment, which facilitated Jeno's participation as the opening model. This partnership extended to other SM Entertainment artists like Red Velvet's Seulgi and SMROOKIES' Shohei and Eunseok.
Lee Je-no, known professionally as Jeno, was born on April 23, 2000, in Incheon, South Korea. His career began in childhood as a commercial model, appearing in various advertisements across South Korea. At the age of thirteen, he was discovered by SM Entertainment, a major South Korean entertainment company. He was introduced as one of the initial members of SM Rookies, SM Entertainment’s pre-debut training team, on December 3, 2013. In 2014, he gained early exposure through the reality TV show ‘Exo 90:2014’ and further appeared as a Mouseketeer on Disney Channel Korea’s ‘The Mickey Mouse Club’ from July to December 2015.
Jeno officially debuted on August 24, 2016, as a member of NCT Dream, a sub-unit of the boy band NCT. He contributed to NCT’s first album, ‘NCT 2018 Empathy,’ with the single “Go.” Demonstrating career growth beyond performing, Jeno was selected as an MC for SBS MTV’s ‘The Show’ from May 2018 to November 2019. He also began writing lyrics for NCT Dream’s songs, starting with “Dear Dream” on their second EP ‘We Go Up’ in 2018, and has continued to contribute to subsequent albums. In 2019, Jeno represented K-pop artists at the “K-Wave & Halal Show” in Malaysia alongside President Moon Jae-in.
A significant milestone in Jeno’s career occurred in 2022 when he became the first K-pop artist to open a New York Fashion Week runway show, walking for Peter Do’s Spring 2023 collection. This event was part of a broader partnership between Peter Do and SM Entertainment, highlighting Jeno’s emerging influence in the fashion world. His fashion engagements continued with his appointment as Ferragamo’s first global male brand ambassador in 2023. Additionally, in 2025, Jeno became the first global male brand ambassador for the Korean cosmetics brand A’pieu, further solidifying his presence in global brand endorsements while continuing his musical career and philanthropic efforts.
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