Loona

Loona, officially stylized as LOOΠΔ, is a South Korean girl group established by Blockberry Creative. The group commenced an extensive pre-debut project on October 5, 2016. This initiative involved the monthly release of a solo promotional single for each of its twelve members over an 18-month period. Following the individual member introductions and the formation of three sub-units—Loona 1/3, Odd Eye Circle, and Loona yyxy—the complete twelve-member ensemble officially debuted on August 19, 2018, with the extended play “[+ +]”. The debut EP entered the South Korean Gaon Album Chart at number two. In 2019, Loona performed at KCON in Los Angeles, marking their first appearance in the United States. The group issued a fan appreciation song titled “365” in December 2019.

In 2020, Loona released their second EP, “[#]”, achieving a number one position on the daily Gaon Retail Album Chart and securing their first music show trophy on Mnet’s ‘M Countdown’. Their third EP, “[12:00]”, released in October 2020, became their first album to chart on the Billboard 200, reaching number 112. The song “Star” from this EP became Loona’s first entry on the Billboard Mainstream Top 40, making them the second K-pop girl group to achieve this. In June 2021, the group released their fourth EP, “[&]”, which marked the return of member HaSeul from hiatus. The same year, Loona announced their Japanese debut and released the double A-side single “Hula Hoop / Star Seed” under Universal Music Japan. Their collective efforts have earned them recognitions such as the Focus Award at the Asia Artist Awards in 2019 and the Next Generation Award at the Golden Disc Awards in 2021.

Throughout 2022 and 2023, Loona members faced contract disputes with Blockberry Creative. Chuu was removed from the group in November 2022, leading to legal actions by multiple members to suspend their contracts. By June 2023, all remaining members had successfully terminated their contracts. Many members have since signed with new labels and re-debuted in new groups or as solo artists. HeeJin, Kim Lip, JinSoul, Choerry, and HaSeul signed with Modhaus and re-debuted as Artms in May 2024. YeoJin, Go Won, HyeJu, HyunJin, and ViVi signed with CTDENM and re-debuted as Loossemble in September 2023. Yves signed with Paix Per Mil in March 2024 and made her solo debut in May 2024. In May 2021, Loona was also appointed as honorary ambassadors for Korean culture abroad by South Korea’s Ministry of Culture, Sports and Tourism.