MAMAMOO is a South Korean girl group known for their powerful vocals, engaging harmonies, and significant involvement in their music's creation, establishing them as a premier act in K-pop.
Mamamoo released a new promotional single titled "Gleam" in collaboration with the brand.
RBW, MAMAMOO's label, struck a strategic deal with NetEase Cloud Music to expand K-Pop's global reach among Chinese youth. RBW will provide access to its entire catalog on NetEase Cloud Music, including all group and solo releases from its artists.
CEO of Evergreen Group Holdings, David Yong, met with MAMAMOO in Singapore, expressing delight in partnering with RBW Entertainment and supporting his labelmates MAMAMOO.
MAMAMOO fans used Times Square Advertising to make the band the first KPOP Girl Group on the ABC Supersign in Times Square, NYC.
MAMAMOO, a South Korean girl group formed and managed by RBW, officially debuted on June 18, 2014, with their first extended play (EP) “Hello” and its lead single “Mr. Ambiguous.” Their debut was recognized by critics as one of the best K-pop debuts of 2014. The group consists of four members: Solar, Moonbyul, Wheein, and Hwasa. Early in their career, MAMAMOO showcased a versatile musical style, incorporating retro, jazz, and R&B elements, which later expanded to include hip-hop and ballads. Their strong live performances and songwriting contributions have contributed to their reputation.
The group achieved broader recognition in 2015 with their single “Um Oh Ah Yeah,” which became a sleeper hit, reaching number three on South Korea’s Gaon Digital Chart. Further mainstream success came with “You’re the Best” in 2016 from their debut studio album “Melting,” which topped multiple music sites. In 2017, their fifth EP, “Purple,” and its lead single “Yes I Am” secured their first number-one position on the Billboard World Albums chart. MAMAMOO continued their success with hits like “Starry Night” (2018), “Egotistic” (2018), and “Gogobebe” (2019), leading to their significant international hit, “HIP,” from their second studio album “Reality in Black,” which reached number one on the Billboard World Digital Song Sales chart in 2019. This track later received platinum certification from the Korea Music & Content Association (KMCA) for surpassing 100 million streams.
Throughout their career, MAMAMOO has been noted for challenging conventional beauty standards and breaking gender stereotypes within the K-pop industry. They have received numerous accolades, including the Golden Disc Award for Best Group, the Mnet Asian Music Award for Best Vocal Group, and the Gaon Chart Music Award for New Artist of the Year. In 2022-2023, the group embarked on their first world tour, “My Con,” spanning Asia and the United States, further cementing their global presence. While Wheein chose not to renew her solo contract with RBW in 2021, she committed to remaining active with the group until at least December 2023.
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