MEOVV, a South Korean girl group formed by The Black Label, made their debut on September 6, 2024, with the digital single “Meow.” The group consists of five talented members: Sooin, Gawon, Anna, Narin, and Ella, each bringing unique backgrounds in entertainment, modeling, and music. The name MEOVV stands for “My Eyes Open VVide,” a playful nod to their vibrant personalities and the visual fun they aim to deliver. Ella, the group’s visual, has been modeling since age two, while Gawon was a former YG trainee, showcasing their impressive pre-debut experiences.

The journey to their debut was marked by excitement and anticipation, with teasers revealing the members gradually, culminating in a pop-up store event that celebrated their launch. Their first single, “Meow,” quickly gained traction, followed by their second single, “Toxic,” released in November 2024. MEOVV’s first EP, “My Eyes Open VVide,” was announced in April 2025, featuring the hit track “Hands Up,” which earned them their first music show win on M Countdown.

In addition to their musical achievements, MEOVV has made significant strides in brand partnerships, becoming ambassadors for L’Oréal Paris and Kao Corporation. Their influence extends beyond music, as they connect with fans through their official fandom, PAWMPAWM, symbolizing the close bond they share with their supporters. The group’s dynamic and engaging presence has resonated with audiences, establishing them as a rising force in the K-pop industry.

As they continue to release new music and expand their reach, MEOVV embodies the spirit of innovation and creativity in the entertainment world. Their journey reflects the dedication and passion of each member, inspiring fans and aspiring artists alike. With upcoming projects and a growing discography, MEOVV is poised to leave a lasting impact on the global music scene.