Qwer

QWER is a South Korean pop-rock girl band that debuted on October 18, 2023, with the single album ‘Harmony from Discord’. The group was formed through the ‘QWER Project’, a YouTube series that aimed to create a girl group composed of female online personalities, launched by Tamago Production in collaboration with 3Y Corporation. The band’s name is derived from the four primary keys used in League of Legends, reflecting their connection to gaming culture, further emphasized by their fandom name ‘Scuttle Crab’. The members, Chodan, Magenta, Hina, and Siyeon, each brought established online careers to the group; Chodan and Magenta were Twitch streamers, Hina was a popular TikTok creator and cosplayer with 4 million followers, and Siyeon was a former member of the Japanese idol group NMB48. This unique formation strategy quickly garnered attention and a dedicated fanbase.

Since their debut, QWER has achieved significant milestones, including their lead track ‘Discord’ reaching 5th on Spotify’s ‘Viral 50 – Japan’ and charting on YouTube Music’s ‘Korea Weekly Top Songs’. Their first EP, ‘Manito’, was released on April 1, 2024, followed by ‘Algorithm’s Blossom’ on September 23, 2024. The lead single ‘My Name Is Malguem’ from ‘Algorithm’s Blossom’ earned the group their first music broadcast trophy on ‘Show Champion’ on October 9, 2024, less than a year after their debut. In 2025, they released their third EP, ‘In a Million Noises, I’ll Be Your Harmony’, and embarked on their first world tour, ‘Rockation’, which included sold-out shows in Seoul, various cities in the United States, and multiple Asian countries. QWER continued their active release schedule with their fourth EP, ‘Ceremony’, on April 27, 2026, and made their Japanese debut on July 8, 2026, with the single ‘Show Down’, which served as an opening song for the anime ‘Tomb Raider King’.

QWER has also made notable inroads into brand partnerships, particularly within the gaming and entertainment sectors. Hina, a member of QWER, was announced as the new official ambassador for Korean esports organization DRX on September 1, 2025, highlighting the increasing crossover between K-pop and competitive gaming. The group has also collaborated with PlayStation, releasing a special Carol version music video for their track ‘Be Happy’ in December 2025, accompanied by online and offline promotional events. These strategic collaborations and their consistent musical output have solidified QWER’s position as a rising force in both the music and entertainment industries, expanding their influence globally.