Mulatto

Latto, known for her impactful hip-hop career, has achieved mainstream success through hit singles, albums, and strategic brand collaborations, positioning her as a valuable partner for diverse campaigns. After winning the first season of Jermaine Dupri’s reality television series ‘The Rap Game’ in 2016 under her former stage name, Latto established herself as a formidable talent, notably declining the offered recording contract from Dupri’s So So Def Recordings to pursue an independent path. Her career rapidly gained significant momentum with the release of her 2019 single ‘Bitch from da Souf,’ which achieved double platinum certification by the RIAA and marked her first entry on the Billboard Hot 100. Following this breakthrough, she signed with RCA Records in 2020.

Further demonstrating her versatility, she contributed to a high-profile remix of ‘Put It on da Floor Again’ with Cardi B, which peaked at number 13 on the charts. Her consistent achievements and impact on the genre were recognized with a BET Award for Best Female Hip Hop Artist in 2023, underscoring her influence and critical acclaim within the music industry. Looking ahead, Latto continues to expand her influence both creatively and professionally. In 2024, she was recognized for her entrepreneurial spirit and industry impact by being included in the prestigious Forbes 30 Under 30 list.

Her highly anticipated third studio album, ‘Sugar Honey Iced Tea,’ was released in 2024, further cementing her position as a prolific and evolving artist at the forefront of the hip-hop landscape.