Latto, known for her impactful hip-hop career, has achieved mainstream success through hit singles, albums, and strategic brand collaborations, positioning her as a valuable partner for diverse campaigns.
Latto collaborated with Halls on a campaign. Details about the specific project or cost are not specified.
Latto partnered with Wingstop for a new, limited-edition meal called 'The Latto Meal'. This collaboration involved promoting a co-branded food item.
Alyssa Michelle Stephens, professionally known as Latto (formerly Mulatto), was born on December 22, 1998, in Columbus, Ohio, and raised in Atlanta, Georgia. Her journey into music began at a young age, leading her to compete on Jermaine Dupri’s reality television series “The Rap Game” in 2016. As Miss Mulatto, she won the show’s first season, but notably declined the recording contract offered by Dupri’s So So Def Recordings, opting instead to pursue independence.
Her career gained significant momentum with the release of her 2019 single “Bitch from da Souf,” which achieved double platinum certification by the RIAA and became her first entry on the Billboard Hot 100. Following this success, she signed with RCA Records. In 2020, she released her debut studio album, “Queen of da Souf,” which charted on the Billboard 200 and featured the platinum-certified single “Muwop” with Gucci Mane. She made a cameo in Cardi B’s “WAP” music video and was recognized in XXL’s 2020 Freshman Class.
After a rebranding to Latto in 2021 due to public discourse surrounding her previous stage name, she attained widespread recognition with her 2021 single “Big Energy.” The track peaked at number three on the Billboard Hot 100, earned triple platinum certification, and secured a Grammy nomination for Best Melodic Rap Performance. Her second studio album, “777” (2022), reached number 15 on the Billboard 200. Further collaborations include Jung Kook’s 2023 single “Seven,” which hit number one on the Billboard Hot 100, and a remix of “Put It on da Floor Again” with Cardi B, which peaked at number 13. Her third studio album, “Sugar Honey Iced Tea,” was released in 2024.
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