United States 
GIMS Set to Deliver Live Performance in Partnership with TOTEM PRODUCTION, 15 June.
1 year ago
August Alsina is an American singer-songwriter known for his impactful R&B and hip-hop music, celebrated for his introspective lyrics often reflecting on personal struggles and triumphs.
August Alsina launched his skincare line, Encina Wellness. The brand is built on the idea of wellness and was born from Alsina's new wellness journey that began with an autoimmune disease diagnosis. Encina Wellness also features a unisex fragrance and has partnered with Urban Outfitters.
August Alsina has endorsed prominent names like Beats By Dre.
Encina Wellness, August Alsina's skincare brand, announced a partnership with Urban Outfitters to expand its reach. The partnership includes a colorless/genderless product line.
Frye partnered with R&B artist August Alsina on a campaign. Frye collaborated with Alsina and their charitable partner, Feeding America, to identify and support local food banks.
August Anthony Alsina Jr. was born on September 3, 1992, in New Orleans, Louisiana. His early life was marked by personal challenges, including his father and stepfather battling crack cocaine addiction, and relocating to Houston, Texas, after Hurricane Katrina in 2005. The tragic death of his older brother in 2010 intensified his commitment to music, leading him to move to Atlanta in 2011 to pursue his career. Alsina’s musical journey began with uploading videos to YouTube at age 14, performing covers of songs such as Lyfe Jennings’ “Hypothetically.” These early efforts laid the groundwork for his eventual breakthrough into the music industry.
Alsina’s professional career began in 2012 with the release of his first mixtape, “The Product.” This was quickly followed by “The Product 2” in 2013, which gained significant attention. He signed with The-Dream’s Radio Killa Records, an imprint of Def Jam Recordings, and released his debut commercial extended play (EP), “Downtown: Life Under the Gun,” in 2013. The EP featured his debut single “I Luv This Shit” featuring Trinidad James, which reached the top 50 on the Billboard Hot 100 and achieved double platinum certification. His debut studio album, “Testimony,” released in 2014, was a critical and commercial success, peaking at number two on the Billboard 200. He continued this momentum with his second album, “This Thing Called Life,” in 2015, and was notably featured on DJ Khaled’s hit singles “Hold You Down” (2014) and “Do You Mind” (2016).
After a period of hiatus and a departure from Def Jam, Alsina independently released his third album, “The Product III: State of Emergency,” in June 2020. This album delved into deeply personal themes, including his experiences with an autoimmune disease and family struggles. Despite announcing a potential retirement from music in 2021, Alsina released a new album titled “MySelf” in March 2023, showcasing his continued dedication to his artistry. His notable achievements include winning Best New Artist and the Coca-Cola Viewers’ Choice Award at the BET Awards in 2014, solidifying his place in contemporary R&B.
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