NSYNC is a legendary American vocal group known for its pop, dance-pop, teen pop, and R&B music, achieving global recognition and a reputation for energetic performances and memorable melodies.
Dunkin' teamed up with AJ McLean of the Backstreet Boys and Joey Fatone of *NSYNC, under the moniker Iced Boys, to release new products.
Food Club® hosted a 'Boy Band Bake-Off' featuring Lance Bass of *NSYNC and A.J. McLean of the Backstreet Boys to celebrate its 80th anniversary, competing for a charitable donation.
Dunkin's campaign with Joey Fatone and AJ McLean was created in partnership with Artists Equity, Matt Damon and Ben Affleck's production company.
JC Chasez collaborated with Meow Mix, joining a cat boy band for their campaign.
The group had a deal with McDonald's, including commercials featuring them and Britney Spears, along with a CD and behind-the-scenes video of their music video production.
NSYNC partnered with Chili's Grill & Bar, appearing in commercials for the restaurant, which in turn sponsored one of the group's tours.
Infogrames released a video game based on the band for the Game Boy Color, titled '*NSYNC: Get to the Show', in 2001.
Lance Bass, Joey Fatone, and Chris Kirkpatrick reunited for a Progressive Insurance commercial, known as 'The 3/5ths of NSYNC', in 2021.
NSYNC, an American boy band formed in Orlando, Florida in 1995, consisted of Justin Timberlake, JC Chasez, Chris Kirkpatrick, Joey Fatone, and Lance Bass. The group was initially launched in Germany by BMG Ariola Munich and quickly gained popularity across Europe. Their self-titled debut album, released in May 1997 in Germany, reached number one within its second week and sold 820,000 units in the GSA region (Germany, Switzerland, Austria) and Eastern Europe. Singles such as “I Want You Back” and “Tearin’ Up My Heart” achieved top 10 positions in various European countries. The group signed with RCA Records in 1998, releasing their American debut album and performing on Disney Channel’s ‘Disney Channel in Concert,’ which significantly boosted their U.S. album sales to eventually achieve diamond certification.
Following legal disputes with their former manager Lou Pearlman in 1999, NSYNC signed with Jive Records and released their second album, ‘No Strings Attached,’ on March 21, 2000. This album marked a significant milestone, selling over one million copies in one day and 2.42 million copies in its first week, setting a record that stood for over fifteen years. It became the best-selling album of 2000 and the second-best selling album of the decade in the U.S. The album featured hit singles like “Bye Bye Bye” and “It’s Gonna Be Me,” the latter becoming their first number-one single in the U.S. Their success continued with the ‘No Strings Attached Tour’ and ‘PopOdyssey Tour,’ which grossed over $90 million, establishing them as a dominant force in pop music.
The group’s third album, ‘Celebrity,’ released in 2001, sold 1.8 million copies in its first week. This album saw greater creative input from the members, particularly Chasez and Timberlake, who co-wrote and produced several tracks. NSYNC performed at major events such as the World Series, the Super Bowl XXXV halftime show with Aerosmith, and the Olympic Games. While the group announced a “temporary hiatus” in early 2002, they did not record new material or tour together again, with Lance Bass confirming the group had “definitely broken up” in 2007. Despite the hiatus, NSYNC reunited for a one-off performance at the 2013 MTV Video Music Awards, received a star on the Hollywood Walk of Fame in 2018, and released a new song, “Better Place,” for the film ‘Trolls Band Together’ in 2023, performing together at various events in 2023 and 2024.
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