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Oumou Sangare is a renowned Malian Wassoulou singer, often referred to as 'The Songbird of Wassoulou', who has achieved international recognition and expanded her professional endeavors into business.
Nike and Air Afrique featured Malian Wassoulou singer Oumou Sangaré in a new campaign, teasing a powerful collaboration. The launch campaign for the Air Max RK61 featured Oumou Sangaré, honoring Afro-Diasporic style.
Oumou Sangaré joined forces with the BBC Concert Orchestra, bringing her Wassoulou music to an orchestral setting, as part of a performance experience.
Sangaré signed with the English label World Circuit at a young age. World Circuit Records released her album 'Timbuktu' in April 2022.
Oumou Sangare began her musical career at a young age in Bamako, Mali, where she started singing in the streets to support her family at sixteen. Her talent led to a significant career progression when, at the age of 21, she signed with the English label World Circuit, with assistance from Ali Farka Touré. This marked the beginning of her international acclaim as she rose to prominence in the music industry. Her early work and subsequent albums established her as a leading figure in Wassoulou music, a style that originates from a historical region of Mali.
Throughout her career, Sangare has achieved numerous milestones and received critical recognition. She was nominated for a Grammy Award in 2010 in the contemporary world music category, showcasing her impact on the global music scene. Her discography includes several albums, with ‘Timbuktu’ being a notable release on World Circuit Records in April 2022. Beyond her music, Sangare has diversified her professional life, venturing into various business sectors including hotels, agriculture, and automobiles. This entrepreneurial spirit is exemplified by her launch of a car, the ‘Oum Sang’.
Her influence extends to numerous collaborations and performances with esteemed organizations. She has performed with the BBC Concert Orchestra, bringing the soul of Wassoulou music to orchestral settings. Her work has also attracted major brands, leading to partnerships with entities like Nike and Air Afrique, where she has been featured in campaigns such as the launch of the Air Max RK61, honoring Afro-Diasporic style. These collaborations and business ventures highlight her multifaceted career, ranging from a celebrated musician to a successful entrepreneur and brand ambassador.
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