Steph Shilton interviewed on BBC Radio Wales about the Six To Ten project
4 years ago
United Kingdom Rudimental, an electronic music trio hailing from East London, has become a prominent act, known for their genre-bending sound and chart-topping singles. They have achieved global recognition, securing numerous awards and performing at major international festivals and events.
Vuse, the leading vaping device, has joined forces with award-winning international band Rudimental, to electrify creativity and inspire their audience. The first activation saw the band go on the hunt for inspiration with McLaren Racing, of which Vuse is a global partner.
William Hill swapped its global music track "Sweet Caroline" for Rudimental, inking a new partnership with the British drum and bass band as part of a marketing shift.
Coors Light created ice bars for Rudimental music gigs as part of a new integrated campaign and strategic partnership designed to resonate with target consumers.
Rudimental, consisting of Piers Aggett, Kesi Dryden, and Leon “Locksmith” Rolle, formed in 2009 in Hackney, London. Their early independent releases in 2009 and 2010, such as “Sexy Sexy” and “Club Love,” gained traction within the club scene. In March 2011, the band signed with Black Butter Records, releasing “Deep in the Valley” and “Speeding.” The addition of Amir Amor in late 2011 as a record producer and songwriter further solidified their sound, leading to the creation of key tracks like “Feel the Love” and “Not Giving In,” marking a turning point in their career.
The band rose to international prominence in 2012 with their single “Feel the Love,” featuring John Newman, which topped the UK Singles Chart and was a top-5 hit in several other countries. This success was followed by their debut studio album, “Home,” released in 2013, which also reached number one on the UK Albums Chart and received a Mercury Prize nomination. Their impactful sound and dynamic live performances led to them being named the “festival band of the summer” by the BBC. Subsequent albums, “We the Generation” (2015), “Toast to Our Differences” (2019), and “Ground Control” (2021), continued to showcase their collaborative approach, featuring a diverse range of artists including Ed Sheeran, Jess Glynne, and Anne-Marie. Rudimental has accumulated multiple Platinum awards for record sales in the UK and Australia, demonstrating their consistent success in the music industry.
Throughout their career, Rudimental has focused on blending drum and bass with elements of jungle, soul, house, and electronic music. They have won a Brit Award and a MOBO Award for Best Album, alongside nominations for MTV Europe Music Awards. Their extensive touring schedule has included performances across Europe, Australia, and the United States, including prestigious events like the Made in America Festival and the Future Music Festival. Amir Amor departed the group in 2022, and the band continues as a trio, releasing new music such as “RUDIM3NTAL” (2025) and maintaining a strong presence in the electronic music landscape.
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