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Shawn Mendes achieved early recognition through social media before establishing a successful music career, with multiple chart-topping albums and singles.
Mendes signed with Wilhelmina Models in 2016. This partnership allowed him to expand his presence into the modeling world and participate in fashion events.
Mendes walked the runway at the Emporio Armani Spring 2018 show in Milan, Italy, promoting their EA Connected smartwatch. He later became the brand ambassador for Emporio Armani's 'Fall Winter 2018-2019' watch collection and featured in promotional videos and print campaigns.
In February 2019, Mendes was announced as the new brand ambassador for Calvin Klein's #MyCalvins campaign, appearing in promotional imagery and videos.
During the 61st Annual Grammy Awards, an advertisement showcased a campaign between SmileDirectClub and Mendes, with some proceeds benefiting organizations focused on children's health and mental well-being.
In August 2019, Mendes partnered with the Canadian food chain Tim Hortons, appearing in a commercial and having his image featured on beverage cups.
Following his Tim Hortons partnership, Mendes collaborated with Roots Canada in September 2019, expanding their partnership with a second limited-edition capsule collection available internationally. The new collection was designed in collaboration with Mendes.
Shawn Mendes became an investor and partner in Flow Alkaline Spring Water, forming a partnership that began four years prior to one of the mentioned articles. Flow Alkaline Spring Water was among the initial brand partners of The Shawn Mendes Foundation.
The Shawn Mendes Foundation partnered with Google to award the first set of Wonder Grants, aimed at supporting young creative changemakers globally.
In January 2021, Chipotle partnered with Mendes and his foundation to launch 'Wonder Grants' supporting young innovators in sustainability. They also introduced a 'Shawn Mendes Bowl' on the Chipotle app and website, with $1 from each sale donated to his foundation.
Shawn Mendes was unveiled as the brand ambassador for David Yurman in February 2023, appearing alongside Scarlett Johansson in their 'Nature’s Artistry' campaign. In June 2023, he collaborated with the luxury jewelry brand to design a woven hemp bracelet, with 20% of the purchase price benefiting his foundation.
Disney+ partnered with Shawn Mendes as a tour sponsor for his 'Wonder' tour, which included visiting children's hospitals in the U.S.
Tommy Hilfiger and Shawn Mendes collaborated for a collection for Spring 2023 called 'Classics Reborn'. This partnership, known as 'Play It Forward', aimed to unite music, style, and sustainability.
Shawn Peter Raul Mendes was born on August 8, 1998, in Toronto, Ontario, and raised in Pickering. He learned guitar using YouTube tutorials in 2012 and quickly gained a following by posting song covers on Vine in 2013. His cover of Justin Bieber’s “As Long as You Love Me” garnered significant attention, leading to millions of views and followers within months. This online presence caught the attention of artist manager Andrew Gertler in November 2013, which resulted in a deal with Island Records in January 2014. Mendes released his debut single “Life of the Party” on June 26, 2014, making him the youngest artist to debut in the top 25 on the U.S. Billboard Hot 100. His debut EP was released in July the same year, peaking at number five on the Billboard 200.
In April 2015, Mendes released his full-length album, “Handwritten,” which debuted at number one on the Billboard 200, selling 106,000 copies in its first week and later achieving platinum certification. This made him the youngest artist since Justin Bieber’s “My World 2.0” to achieve a number one debut. The album’s third single, “Stitches,” became his first top 10 single in the U.S. and reached number one in the UK. Mendes continued his career progression by opening for Taylor Swift’s “1989 World Tour” and co-releasing “I Know What You Did Last Summer” with Camila Cabello in late 2015. His second album, “Illuminate,” released in 2016, also debuted at number one in the U.S. and Canada, featuring singles like “Treat You Better” and “Mercy,” both achieving multi-platinum status and top 10 positions in various countries. He then released “There’s Nothing Holdin’ Me Back” in 2017, which also performed well on the charts.
His third album, “Shawn Mendes” (2018), supported by singles “In My Blood” and “Lost in Japan,” debuted at number one on the Billboard 200, making him the third-youngest artist to achieve three number-one albums. In 2019, he released the hit singles “If I Can’t Have You” and “Señorita” with Camila Cabello, with “Señorita” becoming his first number-one single on the Billboard Hot 100. His fourth studio album, “Wonder” (2020), made him the youngest male artist to top the Billboard 200 with four studio albums. Following a musical sabbatical, Mendes released his fifth studio album, “Shawn,” in November 2024, which explored the folk genre. He has won numerous awards, including 13 SOCAN awards, 10 MTV Europe Music Awards, and 8 Juno Awards, and has been nominated for three Grammy Awards.
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