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Request A ShowREVOLVE announced Jeon Somi as its first global brand ambassador. As part of her role, she will collaborate on creative marketing campaigns and social content, incorporating her music.
Jeon Somi was selected as the new Ambassador for 'Concept Korea,' a national initiative supporting Korean designers.
Jeon Somi became the muse for the Japanese skincare brand Hada Labo.
Jeon Somi served as a model for the cosmetics brand Kiss Me.
Jeon Somi was appointed as a brand ambassador for Shiseido Korea.
Jeon Somi became a model for the skincare brand COSRX.
Jeon Somi was selected as a brand spokesperson for ABC Mart's shoe brand Nuovo.
Jeon Somi was an endorsement model for Beanpole Sports.
Jeon Somi served as an endorsement model for United Colors of Benetton Korea.
Jeon Somi became the brand ambassador for Converse in February 2022.
Jeon Somi became an ambassador for The North Face in May 2023.
Jeon Somi became a model for Nongshim's snack Petit Paris Rollbread.
Jeon Somi was a brand spokesperson for the hangover product HK inno.N.
Jeon Somi participated in campaigns for Fanta.
Jeon Somi was featured in Reebok's Classic SS18 campaign, "Always Classic."
Jeon Somi was part of Louis Vuitton's 2021 Eyewear Global Campaign.
Jeon Somi was featured in Prada's Eternal Gold line campaign.
Ennik Somi Douma was born on March 9, 2001, in Windsor, Ontario, Canada, to a South Korean mother and a Dutch-Canadian father. She moved to Yeonhui-dong, Seoul, at six months old and later attended Seoul Midong Elementary School and Hanlim Multi Art School. Somi experienced bullying due to her mixed heritage, a challenge she discussed, noting her desire to blend in by attempting to dye her hair black and considering surgery. Her early exposure to music, inspired by Rihanna and Park Bom of 2NE1, ignited her dream of becoming a singer. Before her formal debut, Somi appeared on television with her father at age four on KBS News and later had a cameo role in the 2014 film “Ode to My Father” alongside her sister.
Somi’s career began with tenacious auditions at various entertainment companies. In 2014, she successfully auditioned for JYP Entertainment, performing “Lonely” by 2NE1, and joined their trainee program. The following year, she participated in Mnet’s reality survival program “Sixteen” (2015), competing for a spot in the girl group Twice, though she was eliminated in the final round. Her breakthrough came in January 2016 when she represented JYP Entertainment in the competition series “Produce 101.” After two and a half years of training, Somi secured first place with 858,333 votes, leading to her official debut on May 4 as part of the project girl group I.O.I under YMC Entertainment, releasing their first extended play “Chrysalis.” She continued to achieve success with I.O.I, including a sub-unit that released “Whatta Man,” which debuted at number two on the Gaon Digital Chart and earned their first music show win on SBS MTV’s “The Show.” Collaborations such as “Flower, Wind and You” (2016) with other I.O.I members and “You, Who?” (2017) with Eric Nam further showcased her talent.
Following I.O.I’s disbandment in January 2017, Somi signed an exclusive contract with The Black Label, an independent subsidiary of YG Entertainment, in August 2018. She debuted as a solo artist on June 13, 2019, with the single “Birthday,” which debuted at number five on the Billboard World Digital Songs Chart and garnered over four million YouTube views in 24 hours. Her solo career continued to flourish with releases like “What You Waiting For” (2020), which earned her first music show trophy on Mnet’s “M Countdown,” and the top-ten single “Dumb Dumb” (2021). Her debut studio album “XOXO” (2021) and the extended play “Game Plan” (2023), featuring the top-five single “Fast Forward,” solidified her mainstream success. Beyond music, Somi is an accredited Taekwondo practitioner, holding a fourth-degree black belt, and has hosted several television shows and awards ceremonies.
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