Taio Cruz | Booking Agent | Talent Roster | MN2S

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Taio Cruz

Taio Cruz is a British singer, songwriter, rapper, and record producer known for his chart-topping pop and R&B hits, establishing himself as a significant figure in both performance and music creation.

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Past Works

Kesha

Collaboration on the single "Dirty Picture."

BRAND PARTNERSHIPS

Fabolous

Collaboration on the single "Dirty Picture."

BRAND PARTNERSHIPS

Tourean

Cruz owned venture capital company, involved in the full release of "Do What You Like."

BRAND PARTNERSHIPS

Kobalt Music Group

Partnership with Cruz's Tourean for the full release of "Do What You Like."

BRAND PARTNERSHIPS

McFly

The pop-rockers launched a new 'urban' direction with Taio Cruz, involving a new sound, image, and self-funded company.

BRAND PARTNERSHIPS

Coca-Cola

Cruz partnered with Coca-Cola as part of "Coca-Cola Music" to create a brand new mix of the hit track "Higher."

BRAND PARTNERSHIPS

Ludacris

Matt Argall's prospective business partner shoots music videos with Ludacris, Taio Cruz and Guetta.

BRAND PARTNERSHIPS

David Guetta

Exploring the will.i.am and Taio Cruz collaboration. Matt Argall's prospective business partner shoots music videos with Ludacris, Taio Cruz and Guetta.

BRAND PARTNERSHIPS

Lateral Management

Jamie Binns and Christian Wåhlberg partnered in the management of Taio Cruz and Paloma Faith, marking the beginnings of Lateral in 2006.

BRAND PARTNERSHIPS
2005

Brit Award for co-writing "Your Game"

MILESTONE
2006

Debut single "I Just Wanna Know" charted at #29 in UK

MILESTONE
2008

Debut album "Departure" released and peaked at #17 in UK

MILESTONE
2009

"Break Your Heart" topped UK singles chart and Billboard Hot 100

MILESTONE
2009

Launched Rokstarr fashion and accessories brand

MILESTONE
2010

"Dynamite" peaked at number two on U.S. Billboard Hot 100

MILESTONE
2011

Won three Billboard Awards for "Dynamite"

MILESTONE
2012

Performed at the closing ceremony of the 2012 Summer Olympics

MILESTONE
2013

Launched Kewe social media app

MILESTONE

About

Adetayo Ayowale Onile-Ere, known professionally as Taio Cruz, was born on April 23, 1980, in London. His early life included education at independent schools, Bilton Grange and Battle Abbey School, before attending Stanmore College. Cruz began his songwriting career with Tricky Stewart’s RedZone Entertainment collective, quickly gaining recognition. In 2005, he received a Brit Award for co-writing Will Young’s 2004 single, “Your Game.” This early success led to the establishment of his own label, Rokstarr Music London, which released his debut single “I Just Wanna Know” in 2006, charting at number 29 in the UK.

Cruz secured a split single deal with Universal Music Group, Republic Records, and Island Records, leading to his debut album, “Departure,” in March 2008. The album, which Cruz entirely wrote, arranged, and produced, peaked at number 17 on the UK charts and was certified gold by the BPI. His second album, “Rokstarr” (2009), marked an international breakthrough, with the lead single “Break Your Heart” topping the UK singles chart and the Billboard Hot 100. Another hit from this album, “Dynamite,” also achieved significant global success, reaching number two on the Billboard Hot 100. His collaborations continued with artists such as Kesha on “Dirty Picture” and Kylie Minogue on “Higher.”

In 2011, Cruz released his third studio album, “TY.O,” which featured singles like “Hangover” with Flo Rida and “There She Goes” with Pitbull. He also contributed to various soundtracks, including the animated film “Rio.” Beyond his musical releases, Cruz launched the fashion and accessories brand Rokstarr (later renamed RXTR) in 2009, initially focusing on sunglasses and later expanding to watches and apparel. He has had an extensive career as a songwriter and producer for other notable artists, including Jennifer Lopez, David Guetta, and Olly Murs, consistently contributing to hit records and maintaining a presence in the music industry.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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