The Fray is an American rock band that gained quadruple-platinum status with their debut album, establishing themselves as a prominent force in alternative and pop rock, performing globally and collaborating with various brands.
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Request A ShowRhapsody implemented a major consumer marketing campaign around The Fray's new album, including VH1 ad campaigns and integrated Web marketing.
VH1 featured ad campaigns as part of Rhapsody's marketing efforts for The Fray's new album.
The Fray is represented by Red Light Management, which supports their tours and career initiatives.
United Talent Agency provides corporate advisory, entertainment marketing, and brand partnership services for The Fray.
UEG lists The Fray as a client, indicating their involvement in entertainment marketing and brand relations for the band.
ABC used The Fray's song "You Found Me" to introduce its new single, leveraging a high-profile TV partnership.
The Fray signed to Epic Records in December 2004, releasing multiple successful albums through the label.
The Fray is an American rock band that formed in Denver, Colorado, in 2002. The band was founded by schoolmates Isaac Slade and Joe King. Early in their career, the members’ musical experiences were shaped by their involvement in Denver’s church music scene and Christian school. The band released its first record, “Movement EP,” in 2002, followed by “Reason EP” in 2003, which garnered local recognition. Their debut full-length album, “How to Save a Life,” released by Epic Records in 2005, achieved broad commercial success, earning quadruple platinum certification from the RIAA and platinum status in Australia, Canada, New Zealand, and the United Kingdom.
The album featured hit singles “Over My Head (Cable Car)” and “How to Save a Life.” “Over My Head (Cable Car)” reached number eight on the Billboard Hot 100, while “How to Save a Life” peaked at number three and became a global hit. These songs earned Grammy Award nominations in 2007 for Best Pop Performance by a Duo or Group with Vocals and Best Rock Performance by a Duo or Group, respectively. The band’s self-titled second album, released in 2009, debuted at number one on the Billboard 200 and was certified platinum by the RIAA. This album’s lead single, “You Found Me,” also became a top ten hit and reached number one on the Australian Singles Chart. The Fray continued to release albums, including “Scars & Stories” (2012) and “Helios” (2014), which maintained commercial success, though critical reception was mixed.
After a period of activity that included extensive touring and the release of a greatest hits album, “Through the Years: The Best of the Fray” (2016), the band entered a hiatus. Isaac Slade, a founding member, departed in 2022. The Fray re-emerged as a trio in 2024 with the EP “The Fray Is Back,” featuring Joe King as the lead vocalist. The band is scheduled to embark on a world tour in 2025 to commemorate the 20th anniversary of their debut album, with performances across North America, Europe, Australia, and Asia.
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