The Rare Occasions

Q: What types of live events does The Rare Occasions perform at?

Corporate galas, award ceremonies, product launches, conferences, festivals, and private VIP events.

Q: How much does it cost to book The Rare Occasions for a live event?

Fees depend on event type, audience, location, set length, technical requirements, and travel needs.

Q: What production requirements should we prepare?

We’ll provide a technical rider outlining sound, stage, lighting, and hospitality. This ensures a seamless performance.

Q: How far in advance should we book?

The earlier the better, many performers are booked months in advance, especially during peak seasons. Please also be aware that they might be touring which means that they might be out of the country or has luck has it in yours.

Q: Can The Rare Occasions customize their performance (setlist, special song requests)?

Yes, within reason. Please share requests early so we can confirm feasibility.

Q: Can The Rare Occasions also participate in other types of events or campaigns?

Yes — in addition to live performances, many of our Live Talent can take part in brand campaigns, media projects, or speaking engagement, depending on their individual skills. Make sure to select the type of commercial booking that you are interested in when filling out the form.

United States

Few indie rock bands have watched a five-year-old song suddenly take over the internet, but that is exactly what happened to The...

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The Rare Occasions

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Past Works

2015

Debut Breakthrough

Early breakthrough moment that first put The Rare Occasions on the map with audiences and industry press alike.

DIRECT EXPERIENCE

2018–Present

Major Milestone

Sustained growth across live performances, media appearances and high-profile collaborations.

BRAND PARTNERSHIPS

2020–2022

Notable Collaboration

Expanded reach through a standout partnership and crossover project with global visibility.

BRAND PARTNERSHIPS

About

Few indie rock bands have watched a five-year-old song suddenly take over the internet, but that is exactly what happened to The Rare Occasions when “Notion” went viral on TikTok in October 2021. Formed in Somerville, Massachusetts in 2012, the American band built their reputation the slow way: steady releases, relentless writing, and a knack for melodies that refuse to let go. Written by lead singer Brian McLaughlin, “Notion” first appeared independently on the Futureproof EP, released August 5, 2016 — their fourth EP, following their 2012 debut, the Demo Recordings EP. Five years after its release, a slowed version of the track spread across TikTok and YouTube in videos about nostalgia and subscriber milestones, and the band re-released it as a single to meet the surge in demand.

Today the group consists of McLaughlin on vocals and guitar, Jeremy Cohen on bass and backing vocals, and Luke Imbusch on drums and backing vocals. Lead guitarist Peter Stone departed in 2018, after which the trio carried the project forward as a tighter unit.

Their most recent album, “Through Moonshot Eyes,” arrived in September 2024, extending a catalog that spans a dozen years of independent releases and a second life in the streaming era.