Maulidia Octavia, known professionally as Via Vallen, is a prominent Indonesian dangdut singer who has made significant strides in the music industry since her debut. She began her professional journey at the age of 18 when she joined the SERA Malayan Orchestra in 2008. Her early exposure to music, influenced by her father, a dangdut musician, laid the foundation for her successful career. Via’s first single, “Selingkuh,” released in 2015, marked the beginning of her solo career and showcased her unique style that blends traditional dangdut with modern pop elements.
Via Vallen quickly gained recognition with her hit single “Sayang,” which garnered over 100 million views on YouTube, making it one of the most viewed Indonesian music videos of 2017. Her ability to connect with audiences through her music has earned her a dedicated fan base known as Vyanisty. Additionally, she has been a prominent figure in various national television shows, further solidifying her status as a national artist.
In 2018, Via showcased her versatility by performing the official theme song for the Asian Games, “Meraih Bintang,” which highlighted her ability to transcend genres. Her contributions to the dangdut genre have earned her accolades, including the Most Popular Dangdut Singer at the SCTV Music Awards in 2017 and recognition at the Indonesian Dangdut Awards.
Via Vallen continues to innovate within the dangdut genre, aiming for a fresh and modern style that appeals to younger audiences. Her performances at international events, such as the International Indie Music Festival, demonstrate her growing influence beyond Indonesia. With her passion for music and dedication to her craft, Via Vallen remains a leading figure in the Indonesian music scene.
