Alex James is an English musician, cheesemaker, and author, recognized globally as the bassist for the iconic Britpop band Blur.
Alex James launched his first sparkling wine, Britpop Brut, in partnership with Dorset's Furleigh Estate, describing it as a classic Pinot Noir.
Alex James collaborated with Sophie Ellis-Bextor, co-writing and co-producing "Move This Mountain" and co-producing "I Believe" for her solo debut album 'Read My Lips.' He also played bass on both tracks and co-wrote 'Love Is It Love' on her 2003 album 'Shoot from the Hip'.
PLEASURES and Blur collaborated on a clothing line that launched in February 2023, celebrating the anniversary of Blur's 1997 album.
Alex James joined the Pair'd 2024 line-up and participated in an exclusive Q&A, discussing wine, food, and music.
In 2011, Alex James launched a commercially available range of flavored cheeses, including 'cheddar and tomato ketchup' and 'cheddar and tikka masala,' in partnership with supermarket chain Asda.
Steven Alexander James was born on November 21, 1968, in Boscombe, Bournemouth. His early musical inspiration stemmed from The Beatles, leading him to pursue music. In 1988, while studying French at Goldsmiths College, James met Graham Coxon, which led to introductions to Damon Albarn and Dave Rowntree. This core group soon formed the band Seymour, later renamed Blur, with James as the bassist.
Blur released their first album, “Leisure,” followed by critical and commercial successes like “Modern Life Is Rubbish,” “Parklife,” and “The Great Escape.” James’s distinctive basslines contributed significantly to the band’s Britpop sound. Beyond Blur, James has been involved in several side projects. In 1998, he co-formed Fat Les, which released the unofficial 1998 FIFA World Cup theme song “Vindaloo,” reaching number 2 on the UK Singles Chart. He also collaborated with artists such as Sophie Ellis-Bextor, co-writing and co-producing tracks for her debut album, “Read My Lips.”
In 2003, James ventured into cheesemaking and established a cheese farm in Kingham, Oxfordshire. He has since introduced commercially available flavored cheeses in partnership with Asda, and hosts the annual Big Feastival, a food and music event on his farm. In 2023, Blur reunited to release their ninth studio album, “The Ballad of Darren,” and played sold-out shows at Wembley Stadium. James documented this experience in his book, “Over the Rainbow,” published in 2024. He also hosts ‘Alex James’s Date Night’ on Classic FM and has received honorary doctorates from Bournemouth University (2010) and the University of Gloucestershire (2013).
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