Aaron Sanchez | Booking Agent | Talent Roster | MN2S

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Aaron Sanchez

Aarón Sánchez is a renowned chef and television personality, celebrated for his expertise in Mexican cuisine and his engaging presence across various culinary programs.

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Past Works

Celebrity Chef Network (CCN)

Through Celebrity Chef Network (CCN), brands can collaborate with Chef Sánchez for high-impact activations, including corporate events, live or virtual cooking.

BRAND PARTNERSHIPS

COCINA Media

Aarón Sánchez is a partner and creative director for COCINA Media.

BRAND PARTNERSHIPS

Neon16

Neon16 has struck a deal with Mecenas, which owns Sánchez's company Cocina. The two companies are developing long and short-form content.

BRAND PARTNERSHIPS

Williams Sonoma

Sánchez teamed up with Williams Sonoma to bring Latin flavors, including handcrafted seasonings, to kitchens.

BRAND PARTNERSHIPS

PepsiCo

"Talking Sabor" is a creative media collaboration between PepsiCo, Chef Aarón Sánchez and MECENAS Media, distributed exclusively on Hulu.

BRAND PARTNERSHIPS

Aarón Sánchez Impact Fund (Emeril Lagasse Foundation)

The Aarón Sánchez Impact Fund is a program of Emeril Lagasse Foundation founded by Chef Aarón Sánchez to uplift the lives of Latino youth through food.

BRAND PARTNERSHIPS

West Virginia University (WVU) Dining

Chef Sánchez will lend his expertise and recipes to Adobo Cantina, a new Mexican food dining station at Café Evansdale that will open in the spring semester.

BRAND PARTNERSHIPS

The Perfect Purée

The Perfect Purée Leads the Way as First Foodservice Sponsor of Aarón Sánchez Scholarship Food & Beverage Magazine.

BRAND PARTNERSHIPS

Thrillist

Thrillist embarked on its largest influencer partnership with chef Aaron Sanchez and Miller Lite. A 15-part video series teaches viewers recipes.

BRAND PARTNERSHIPS

Miller Lite

Thrillist embarked on its largest influencer partnership with chef Aaron Sanchez and Miller Lite. A 15-part video series teaches viewers recipes.

BRAND PARTNERSHIPS
1976

Born in Chihuahua, Mexico

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1994

Graduated from Dwight School

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1996

Studied culinary arts at Johnson & Wales University

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1996

Worked at Patria

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Helped open Erizo Latino

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Executive Chef at L-Ray

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Executive Chef at Isla

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2001

Opened Paladar

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2001

Paladar won Time Out New York's award for Best New Lower East Side Restaurant

MILESTONE
2002

Paladar named Best Latin American Restaurant in Eating and Drinking Guide

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2010

Sold interest in Paladar

MILESTONE
2014

Opened Johnny Sánchez in Baltimore

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2014

Opened Johnny Sánchez in New Orleans

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2017

Joined MasterChef US as full-time judge

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2019

Released memoir "Where I Come From: Life Lessons From a Latino Chef"

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2019

Joined MasterChef Junior as judge

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About

Aarón Sánchez was born on February 12, 1976, along with his twin brother Rodrigo, in El Paso, Texas, to Zarela Martínez, a restaurateur and cookbook author. His early exposure to the culinary world began by assisting his mother in preparing traditional Mexican foods for her catering business. In 1984, the family moved to New York, where his mother opened Café Marimba, providing Sánchez with his first experience in a professional kitchen. At the age of 16, he was sent to New Orleans to work under Chef Paul Prudhomme, an experience that further shaped his culinary path. He later formally pursued his education in culinary arts at Johnson & Wales University in Providence, Rhode Island.

Sánchez’s career progression included significant positions in various notable establishments. After completing his studies, he returned to New York and worked at Patria under Chef Douglas Rodriguez. He then contributed to the opening of Erizo Latino with Alex Garcia, followed by executive chef roles at L-Ray and Isla, focusing on Caribbean and Gulf of Mexico cuisines. In 2000, he was integral to the launch of Paladar on the Lower East Side, a pan-Latin restaurant that received critical acclaim, including Time Out New York’s award for Best New Lower East Side Restaurant in its opening year and Best Latin American Restaurant in 2002. Sánchez sold his interest in Paladar in 2010.

His television career commenced with co-hosting Food Network’s “Melting Pot” in 2001. He gained wider recognition as a co-star on “Chopped” and “Chopped Jr.,” and as the host of Cooking Channel’s Emmy-nominated “Taco Trip.” Sánchez also participated in “Iron Chef America” and was a contestant on “The Next Iron Chef.” A significant turning point in his career was joining FOX’s “MasterChef” as a full-time judge in Season 8 (2017), alongside Gordon Ramsay, Joe Bastianich, and Christina Tosi. He also became a judge on “MasterChef Junior” starting in its 7th season (2019). Beyond television, Sánchez has authored two cookbooks and released a memoir, “Where I Come From: Life Lessons From a Latino Chef,” in 2019. He established the Aarón Sánchez Scholarship Fund to support aspiring Latino chefs.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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