Ali Sethi is a prominent Pakistani-American singer, songwriter, and author, celebrated for his innovative contributions to music and literature. His professional journey began with the publication of his debut novel, *The Wish Maker*, in 2009, which garnered critical acclaim and established him as a significant voice in contemporary South Asian literature. This semiautobiographical work explores themes of identity and the political landscape of Pakistan, showcasing Sethi’s literary prowess.
Transitioning into music, Sethi made his mark in 2012 with his film debut in *The Reluctant Fundamentalist*, where he performed the song “Dil Jalaane Ki Baat Karte Ho.” His breakthrough came in 2015 when he joined *Coke Studio Pakistan*, captivating audiences with his rendition of “Umraan Langiyaan.” This performance solidified his reputation as a modern interpreter of traditional folk and classical music, leading to numerous appearances on the show, including the viral hit “Pasoori” in 2022, which became a global sensation.
Sethi’s artistry is characterized by his ability to blend Hindustani classical music with contemporary styles, revitalizing the *ghazal* genre for younger audiences. He frequently collaborates with renowned producers and has performed at prestigious venues such as Carnegie Hall and Harvard University. His work often addresses social issues, reflecting his commitment to inclusivity and cultural dialogue.
Recognized as a leading figure in the music industry, Sethi was named in *Time* magazine’s *Time 100 Next* list in 2022. His ongoing projects, including his first EP and album released in 2023, continue to showcase his evolution as an artist, making him a vital voice in the global music landscape.