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Canada Alicia Whalen is a digital and social media marketing expert, strategist, and speaker who has guided numerous brands in adopting a "Digital First" approach to marketing.
Co-founder of Online Revealed, a digital marketing conference for travel and tourism. This conference, first held in 2005, focuses on best practices for marketing tourism online, including SEO, website usability, and search engine marketing.
Global Product Performance Strategist, launching full-service, integrated social commerce and social experience management for large brands.
Founder at Awake and Inspired, indicating her entrepreneurial ventures.
Alicia Whalen has over two decades of experience in digital marketing, technology, and entrepreneurship. She is recognized for her expertise in UGC marketing strategy, social commerce, social trends, and digital marketing for tourism, along with her understanding of technology’s impact on consumer behavior. Whalen has contributed significantly to the evolution of digital marketing in the travel industry. Her work includes developing search-engine strategies and measuring online ROI for large branded hotels, resorts, and destination portal websites, contributing to industry best practices in digital media measurement and analytics.
A significant milestone in Whalen’s career includes co-founding Online Revealed, an event dedicated to educating and sharing best practices for marketing tourism online. The first Online Revealed Conference was held in Ottawa, Ontario, in 2005, focusing on Search Engine Optimization, website usability, and search engine marketing. This initiative addressed the industry’s need to adapt to changing consumer behavior driven by increased access to Wi-Fi and technology. Through Online Revealed, Whalen has brought together industry professionals to discuss and predict future trends in digital marketing for travel and tourism, emphasizing the shift from traditional online presence to an “always-on” digital consumer.
More recently, Alicia Whalen joined ICUC.social as the Global Product Performance Strategist. In this role, she is focused on launching full-service, integrated social commerce and social experience management solutions for major global brands. Her continued work highlights the importance of education, ongoing training, and specialized resources in digital media, advocating for nimble internal teams and external supplier networks to keep pace with rapid technological advancements and evolving consumer actions.
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