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United States Amanda (Meixner) Rocchio, known online as @MeowMeix, is an entrepreneur and social media influencer who educates a broad audience on nutrition, healthy living, and non-toxic domestic practices through her extensive digital platforms.
Promoted NADS organic cotton underwear as a non-toxic alternative for intimate wear, emphasizing its GOTS-certified organic cotton, absence of harmful chemicals, and breathability for hormonal and reproductive health.
Recommended Branch Basics cleaning concentrates as a non-toxic alternative to conventional cleaning products, highlighting their effectiveness without hormone-disrupting ingredients.
Featured Safe Catch Foods tuna as a mercury-tested option for adding Omega-3 fatty acids to children's diets.
Recommended Rise Well mouthwash as a microbiome-supportive alternative to traditional antibacterial mouthwash, noting its alcohol-free and microbiome-friendly properties.
Promoted Fygg Toothpaste for both adults and children, emphasizing its formulation to support oral microbiome with clean ingredients.
Recommended Evergreen laundry detergent for its gentle, fragrance-free formula, suitable for sensitive skin and avoidance of endocrine-disrupting chemicals.
Endorsed Truly Free non-toxic and refillable laundry products, highlighting their phosphate-free, SLS-free, and fragrance-free nature, along with eco-friendly packaging.
Supported Molly's Suds detergent, formulated by a pediatric nurse, emphasizing its freedom from dyes, fragrances, and preservatives, as well as its safety for cloth diapers.
Recommended Attitude Living for their EWG Verified, vegan, and biodegradable laundry products that use natural surfactants and avoid common harmful ingredients.
Featured That's It. Fruit Bars as a healthy snack option for kids, noting their minimal (1-2) ingredients consisting solely of real fruit.
Recommended Solely Fruit Bars for kids snacks, highlighting their organic fruit composition with no other added ingredients.
Endorsed Serenity Kids Veggie or Meat Pouches as nutrient-dense, low-sugar, and free from fillers or preservatives for children.
Supported Once Upon a Farm Cold-Pressed Pouches for children, noting their organic fruits and vegetables with no added junk.
Recommended Simple Mills Almond Flour Crackers and Cookies for children's snacks, noting their clean, grain-free ingredients, and lower sugar content respectively.
Featured LesserEvil Lil' Puffs as toddler-friendly snacks made with organic cassava and healthy oils like avocado or coconut oil.
Endorsed Skout Organic Kids Bars for their clean ingredient list (4-6 ingredients) and absence of synthetic additives.
Recommended Amara Smoothie Melts as whole-food based, freeze-dried snacks, suitable for toddlers.
Promoted Hu Kitchen Chocolate Gems or Squares as a refined sugar-free and emulsifier-free sweet treat for older kids and adults alike.
Listed Siggi's Yogurt Pouches as a better, dye-free yogurt option for kids.
Recommended Stonyfield Organic Kids Yogurt, advising consumers to choose dye-free, organic versions.
Featured Lakewood Organic Juices as cold-pressed juices with no added sugars or concentrates for children.
Recommended Uncle Matt's Organic for their 100% organic juice, often with added probiotics or functional benefits.
Endorsed FlavCity Protein Smoothie for its 100% grass-fed whey, lack of artificial sweeteners, gums, and seed oils, and inclusion of collagen, MCT oil, and digestive enzymes.
Featured Truvani Plant-Based Protein as a clean, USDA organic, non-GMO, gluten-free vegan option with a short ingredient list from multiple plant sources.
Recommended Levels Grass-Fed Whey Protein for its simple ingredients, sourcing from hormone-free cows, use of monk fruit as a sweetener, and third-party testing.
Engaged in digital campaigns with The Wonder Pistachios Company.
Engaged in digital campaigns with Fabletics.
Engaged in digital campaigns with MealPlan, and also served as Director of Mealplan Content & Influencer Success.
Promoted Organifi green juice, offering a 15% discount code to her audience.
Amanda (Meixner) Rocchio, born on March 29, 1991, in Ohio, developed her passion for nutrition and healthy living after overcoming an eating disorder in high school. This personal journey informed her professional mission to advocate for a balanced and nourishing relationship with food, moving away from restrictive practices. After graduating from the University of Southern California in 2013 with a Bachelor of Business Administration in Marketing, Rocchio began her career applying marketing and social media strategies, working with companies like Ellie.com, BLITZ, and Showtime Networks. These early roles provided a foundation in digital content and audience engagement.
Her professional trajectory at Beachbody, starting in November 2013 as a Social Media Strategist and advancing to Social Media Manager and Social Media Content Producer by April 2017, marked a significant period of growth. At Beachbody, Rocchio was responsible for the overall strategy, design, and execution of social media for multiple brands, including the successful 21 Day Fix franchise. She notably grew the 21 Day Fix Instagram from 0 to 338,000 followers in under two years and the Facebook page from 0 to 530,000 likes in three years. Her work involved content creation, photography, and analyzing social statistics to achieve campaign goals.
In January 2016, Rocchio launched her personal brand, MeowMeix, leveraging her expertise in nutrition and social media to assist others in developing healthy routines. As CEO and Entrepreneur of Master Your Health LLC, she has cultivated an online community exceeding 1.4 million followers. Her work focuses on creating impactful content that simplifies proper nutrition and makes healthy living accessible. She co-founded Simple Steps Market in May 2025, a platform dedicated to providing expert-approved non-toxic essentials for families. She has also co-authored the e-book “Master Your Health” with her husband, Chris Rocchio, a health coach.
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