Amanda (Meixner) Rocchio, known online as @MeowMeix, is an entrepreneur and social media influencer who educates a broad audience on nutrition, healthy living, and non-toxic domestic practices through her extensive digital platforms. After joining Beachbody in November 2013 as a Social Media Strategist, Amanda (Meixner) Rocchio quickly demonstrated a keen ability to drive audience engagement and digital content strategy. She rapidly advanced within the organization, earning promotions to Social Media Manager in 2015 and Social Media Content Producer by April 2017. In these roles, Rocchio was responsible for the comprehensive social media strategy, design, and execution for multiple brands, most notably the successful 21 Day Fix franchise.
Looking ahead, Rocchio co-founded Simple Steps Market in May 2025. This new venture is a dedicated platform providing expert-approved non-toxic essentials specifically curated for families. Through Simple Steps Market and her ongoing work as @MeowMeix, Amanda (Meixner) Rocchio continues to innovate within the wellness space, delivering accessible and practical solutions for healthy living.