Austin Hankwitz

Austin Hankwitz began his career leveraging his finance degree from the University of Tennessee, where he studied financial analysis and risk management. He subsequently joined Amedisys (AMED) as a Strategic Financial Analyst, gaining practical experience in the financial sector. In 2020, Hankwitz started sharing his expertise in personal finance and investing through short-form videos on TikTok. His approach resonated with a broad audience, leading to significant growth in his online presence.

His TikTok account quickly amassed over 500,000 followers and thousands of subscribers to his long-form written analysis on the Rate of Return Substack. This rapid ascent established him as a prominent ‘finfluencer’ (finance influencer) within the Gen-Z demographic. Hankwitz focuses on demystifying complex financial concepts, making them accessible to new investors. His content covers various topics, including stock vetting strategies, inflation breakdowns, tax explanations, interest rates, credit card considerations, 401k and Roth IRA explanations, and personal budgeting. His work has been recognized and featured across major financial media outlets.

Austin Hankwitz has been featured in Bloomberg, Business Insider, CNBC, Market Watch, and the New York Times, highlighting his influence and credibility in the financial education space. He consults with financial companies on marketing strategies, emphasizing an influencer-first approach on platforms like TikTok. Through his various platforms, Hankwitz provides practical strategies for managing personal finances and investing, contributing to increased financial literacy among his followers. He offers insights into how individuals can make informed financial decisions, from utilizing available funds to understanding tax implications.