Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote
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United States Bobby Ray Simmons Jr., known as B.o.B, is an American rapper, singer, songwriter, and record producer recognized for his versatile musical style blending Southern hip hop, alternative hip hop, and pop rap.
B.o.B, whose real name is Bobby Ray Simmons, Jr., teamed up with Target to offer fans an exclusive edition of his new album "Strange Clouds" featuring bonus content. This partnership was to promote the album's release.
B.o.B was one of the faces of Adidas' 2011 'All Adidas' global brand campaign. His single 'Magic' was featured in an advertisement for the Adidas 'Magic' campaign. Other celebrities in the campaign included Katy Perry and David Beckham.
B.o.B was announced as the new face of T.I.'s clothing line AKOO in summer 2011. He was featured in AKOO Clothing's national advertising campaign and appeared in a graphic novel for the brand titled 'Hide in Plain Sight – Saving the World From Fashion Conspiracy'.
Reebok used his song "Put Me On" in celebration of the Reebok Classic Remix collection. The track was available for download exclusively to customers who purchased styles from the Reebok Classic Remix collection at Foot Locker stores.
Electronic Arts released a launch trailer for the video game 'Crysis 2' (2011) which featured a song by B.o.B titled 'New York New York'. He also partnered with EA and Vice for "Double or Nothing", the official theme song for 'Army of Two: The Devil's Cartel' (2013), where he and Big Boi were playable characters.
Bobby Ray Simmons Jr. was born on November 15, 1988, in Winston-Salem, North Carolina. He began playing the trumpet in elementary school and continued through high school. At 14, he sold his first beat for “I’m the Cookie Man.” In 2006, after being introduced to producer Jim Jonsin, Simmons signed with Atlantic Records and Jonsin’s Rebel Rock Entertainment. His debut single for Atlantic, “Haterz Everywhere” (2007) featuring Wes Fif, reached number 5 on the U.S. Billboard Bubbling Under Hot 100 Singles. He gained further recognition with singles like “I’ll Be in the Sky” (2008) and was featured on T.I.’s album “Paper Trail” (2008).
Simmons achieved significant commercial success with his 2009 single “Nothin’ on You” featuring Bruno Mars, which topped the U.S. Billboard Hot 100 and received three Grammy nominations. This success paved the way for his debut studio album, “The Adventures of Bobby Ray” (2010), which debuted at number one on the Billboard 200 and was later certified double platinum. The album included popular singles such as “Airplanes” and “Magic.” In 2010, MTV named him the ninth “Hottest MC in the Game.”
His second studio album, “Strange Clouds” (2012), featured the top-ten hit title track with Lil Wayne, and other successful singles like “So Good” and “Both of Us” featuring Taylor Swift. In 2014, Simmons launched his record label imprint, No Genre. He later released “Psycadelik Thoughtz” (2015) as his final project with Atlantic before venturing independently. His subsequent independent albums, including “Ether” (2017) and “Naga” (2018), further showcased his evolving artistry and lyrical themes.
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