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United States Brad Parscale is a distinguished digital consultant and political advisor, recognized for his expertise in digital marketing strategies and media leadership.
Brad Parscale started working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies for various Trump family businesses. This early engagement led to his extensive involvement in Donald Trump's political campaigns.
In April 2012, Parscale’s company, Giles–Parscale, was hired to build a website for Trump International Realty. This project was secured with a deliberately low bid of $10,000, which served as a gateway to further work with the Trump family. The successful completion of this project was a key step in solidifying his relationship with the organization.
Following his work for Trump International Realty, Brad Parscale’s firm also undertook projects for Trump Winery. This extended his portfolio of work with the Trump family, covering various business ventures.
Brad Parscale's company developed digital assets for the Eric Trump Foundation, further deepening his involvement with the Trump family's philanthropic and business interests. This work was part of a series of engagements that built his profile within the organization.
Parscale's firm created Melania Trump's line of skin-care products, known as Caviar Complexe. This project diversified his work with the Trumps beyond real estate and wine, showcasing his ability to handle various digital marketing needs for their personal brands.
In early 2015, Parscale's firm was hired to create a website for Donald Trump's exploratory campaign, costing $1,500. This role expanded significantly, leading him to become the digital director for the full presidential campaign in 2016. He led digital advertising, online fundraising, and traditional media strategy, contributing to the campaign's success with innovative use of social media and data-driven targeting.
In January 2017, Brad Parscale, alongside Nick Ayers, launched America First Policies. This organization was designed to promote President Trump's agenda following his election, serving as a non-profit entity to support White House initiatives.
In August 2017, the remaining operations of Giles–Parscale were purchased by CloudCommerce, a penny-stock firm, in a deal valued at $9 million in stock. The operations were renamed Parscale Digital, and Parscale became a member of the CloudCommerce board of directors.
On February 27, 2018, Donald Trump named Brad Parscale as his campaign manager for the 2020 re-election campaign. He played a pivotal role in strategy, fundraising, and digital operations, though he was later replaced by Bill Stepien in July 2020, continuing to advise the campaign.
Founded by Brad Parscale on March 2, 2018, Red State Data and Digital was established as a 'firewall company' to facilitate collaboration with the America First super PAC during the midterm elections. This entity received more than $900,000 in business from America First Action.
In January 2025, Parscale became the Chief Strategy Officer for Salem Media Group. This role marked his return to a key leadership position in media and strategy.
In September 2025, Brad Parscale's company, Clock Tower X LLC, registered as an agent of the Israeli government. The company received a $6 million contract to provide strategic communications, planning, and media services in support of Havas Media's engagement by the State of Israel, aimed at developing and executing a nationwide campaign in the United States to combat antisemitism.
Brad Parscale was born on January 3, 1976, in Topeka, Kansas, to Dwight and Rita Parscale. His early life was shaped by his father’s entrepreneurial endeavors, including owning a restaurant and later serving as CEO of NewTek, a computer products company in the 1990s. Parscale, standing 6 ft 8 in, played basketball for Shawnee Heights High School, graduating in 1994. He continued his basketball career on a scholarship at the University of Texas at San Antonio, before a knee injury led him to transfer to Trinity University. There, he earned a bachelor’s degree in finance, international business, and economics in 1999, laying the groundwork for his future in business.
After college, Parscale initially worked as a sales manager for his father’s animation-software company, Electric Image, in Orange County, California. Following the company’s bankruptcy in 2002, he returned to San Antonio and transitioned into web development. In October 2005, he established his own website business, focusing on creating simple websites for local businesses. This early venture, reportedly started with a $500 investment, grew into a significant operation, with Parscale owning multiple properties in San Antonio. His professional journey took a pivotal turn in July 2011 with the formation of Giles–Parscale, a collaboration that combined his web development skills with graphic and web designer Jill Giles’s expertise. By May 2015, Giles–Parscale had expanded to an 18,000-square-foot facility, employing 46 people and serving 800 clients, demonstrating Parscale’s ability to scale and lead successful ventures.
Parscale’s career trajectory saw a notable shift towards political consulting, commencing in 2011 when he began working with the Trump Organization. This initial engagement involved developing and designing websites and managing digital media strategies for various Trump family businesses, including Trump International Realty, Trump Winery, the Eric Trump Foundation, and Melania Trump’s skincare line. His relationship with the Trump family deepened, leading to his critical involvement in Donald Trump’s 2016 presidential campaign. Parscale served as the campaign’s digital director, playing a central role in leveraging social media and digital advertising, which was credited as a key factor in the campaign’s success. This period marked a significant turning point, positioning him at the forefront of political digital strategy.
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