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Sir Bradley Wiggins is a highly acclaimed British former professional road and track racing cyclist, recognized for his historic victory as the first British winner of the Tour de France.
French kit brand Ekoï launched a collection in collaboration with Sir Bradley Wiggins, featuring an exclusive apparel collection of highly technical jersey and premium bib shorts, reflecting his image.
Sir Bradley Wiggins partnered with cycling brand Le Col, founded by Yanto Barker, to launch a new clothing collaboration aimed at encouraging cycling nationwide. The partnership also designated Le Col as the technical kit supplier for Team Wiggins.
Cycling legend Sir Bradley Wiggins officially joined the Applied Nutrition family as their newest ambassador.
Bradley Wiggins partnered with PAU, drawn to their initiatives Project PAU and Team PAU.
Wiggins collaborated with the British fashion brand Fred Perry to develop an authentic, non-technical range of cycle wear, reflecting his personal mod style. This collaboration, known as the 'Bradley Wiggins X Fred Perry Collaboration', was launched in July 2012 under a six-year contract.
Bradley Marc Wiggins was born on April 28, 1980, in Ghent, Belgium, to an Australian track cyclist father and a British mother. He moved to London at the age of two after his parents’ divorce. Wiggins began his cycling career in track racing at the age of 12 at Herne Hill Velodrome in South London. He displayed early talent, winning the 1 km time trial at the 1996 junior national track championships and securing further victories in 1997 in the one-kilometre time trial, 3 km individual pursuit, points race, and scratch race. His breakthrough came in June 1998, when he won the three-kilometre individual pursuit at the junior track world championships in Cuba. He earned his first senior medal that same year, a silver in the team pursuit at the Commonwealth Games. Wiggins became a full-time Lottery-funded athlete, and in 2000, he won a bronze medal in the team pursuit at the Sydney Olympic Games.
Wiggins transitioned to professional road cycling in 2001, signing with the Linda McCartney Racing Team, before moving to Française des Jeux in 2002. He made his Grand Tour debut at the Giro d’Italia in 2003. His track career continued to flourish with a gold medal in the individual pursuit at the 2003 track world championships. At the 2004 Athens Olympics, Wiggins achieved a significant milestone, winning gold in the individual pursuit, silver in the team pursuit, and bronze in the Madison, becoming the first Briton in 40 years to win three medals at one Games. In 2012, Wiggins achieved a historic double, winning the Tour de France, becoming the first British champion, and then an Olympic gold medal in the time trial at the London Games. He was appointed a Knight Bachelor in 2013 for his services to cycling, a year in which he also won the Tour of Britain.
In 2014, Wiggins won a gold medal in the time trial at the road world championships and founded his own cycling team, WIGGINS. He returned to track cycling, securing a silver medal in the team pursuit at the Commonwealth Games. In June 2015, he broke the world hour record, covering 54.526 km. His career culminated at the Rio de Janeiro 2016 Olympic Games, where he won his fifth Olympic gold medal in the men’s team pursuit, bringing his total Olympic medal count to eight, making him Great Britain’s most decorated Olympian until 2021. Wiggins officially retired from professional cycling on December 28, 2016. Post-retirement, he has been involved in sports punditry and has explored other interests, including social work and music.
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