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Cha Eun-woo is a South Korean singer, actor, and model, known for his compelling performances in television dramas and as a member of the popular boy band Astro.
As the rookie actor Lee Dong-min, Cha was selected as model for Korean cosmetics brand Shara Shara.
Cha was chosen as exclusive model for the shoe brand Bluemountain Korea.
Cha was chosen as advertising model for the French outdoor clothing brand Lafuma.
He was selected as promotional model for Clearteen, a dermatological line from the South Korean pharmaceutical company Handok.
Cha become an advertising model for the ice cream brand Baskin-Robbins.
Cha was chosen as promotional model for Lotte Water Park.
He was selected as a promotional model for POLHAM.
Cha was chosen as an advertising model for Nongshim pretzel.
Cha was selected as the model for Aritaum's Angel Kiss Tint, from the South Korean beauty and cosmetics brand Amorepacific.
Cha was chosen as new TV commercial model for "EyeBon", an eye care product line by Dong-A Pharmaceutical.
Cha was chosen as the first muse for the street fashion brand BMS (Be My Self).
Cha became the muse for Atelier Cologne.
Was selected as advertising model for Kellogg's Hershey Choco Crunch cereal.
Cha became the advertising model for Goobne Chicken.
Became a brand ambassador for Italian luxury fashion house Armani's watches.
Cha was selected as a promotional model for the American luggage brand Samsonite's Red line.
He was announced as the promotional model for LG Uplus' 5G.
Became the muse for American footwear and sports brand K-Swiss.
Cha was appointed as a new promotional model for Samsung Card.
Cha was selected as an advertising model for beauty brand Liz K.
He became the new face of beauty device company Unix Electronics.
Cha became a brand ambassador for South Korean cosmeceutical brand BRTC (Bio Remedies Therapeutic Cosmetics) in China.
Cha was appointed an official model for Australian/New Zealand multinational brand sportswear brand 2XU.
He was named the global face of Filipino beauty and health brand Frontrow.
Cha was chosen as advertising model for Dong-A Pharmaceutical's derma cosmetics brand, Fation.
Cha became Penshoppe's international ambassador.
He was selected as the brand model for Noona Holdak Chicken.
Cha was chosen as a new model for clothing brand O'Neill.
Cha became a brand ambassador for the British luxury fashion house Burberry.
Was chosen as the first Konvy's presenter.
Advertising model for Mackiss Company's Now We Are soju.
Advertising model for Nunen Chazuki under the Korean premium eye health brand '2.0 Recipe'.
Cha was selected as advertising model for Samhwa Foods.
New muse of Dashu Perfume.
Cha became the muse for the hair styling brand Dashu.
Became as a new brand ambassador for Ms Glow.
Became as a new brand ambassador for Mister Potato.
Cha was selected as a model for contemporary men's clothing brand Liberclassy.
Cha became a brand ambassador for Dior Beauty, announced after attending Jean-Michel Othoniel's exhibition.
Cha was officially announced as a brand ambassador for Dior.
Cha became a regional brand ambassador for the American multinational footwear and apparel brand Skechers. As part of the partnership, Eun-Woo will appear in several marketing campaigns, including Skechers Max Cushioning Hands Free Slip-ins™, Skechers D'Lites.
Cha and actress Han So-hee were selected as CF models together for global clothing brand Giordano.
Cha became a brand ambassador for Est Cola.
Cha became a brand ambassador for Dunkin' Philippines.
Cha has been appointed as honorary ambassador for the '2023–2024 Visit Korea Year', participated in the launching ceremony of the 'K-Tourism Cooperation Group' along with First Lady Kim Keon-hee and Chairperson Lee Boo-jin.
Was selected as a brand ambassador for Subway.
Cha has been selected as promotional model for Chung Jungwon Home:ings.
Cha has been selected as the new brand ambassador for outdoor brand The North Face.
Cha has been selected as the new brand ambassador for Ricola.
Cha is also announced as the face of the insurance company Hanwha Life.
Cha became a brand ambassador for Cornetto in Southeast Asia.
Cha has been selected as the new brand ambassador for Milo Thailand.
Cha has been selected as advertising model for Sprite.
Cha has been selected as the new brand ambassador for Nescafé in Hong Kong and Macau.
Cha was also announced as the new brand ambassador for Healthcare robot company Bodyfriend.
Cha was selected as the new face of the global campaign for Calvin Klein's Fall 2024 menswear collections, including the Calvin Klein Studio line. He was named a brand ambassador for the American label in October 2024.
He has also been announced as the advertising model for LG Uplus' AX.
Cha became the global ambassador for the French luxury jewellery and watch house Chaumet.
Was chosen as an ambassador for the French luxury fashion house Saint Laurent.
He has been selected as the exclusive advertising model for Norang Tongdak chicken.
Digital Daesung's MiMac Study e-learning brand appoints Cha as its new promotional model.
Cha was chosen as the new advertising model for Shinhan Financial Group's Shinhan Bank.
Cha became a brand ambassador for international clothing brand Marithé et François Girbaud.
Korean beauty brand Abib has officially named actor and singer Cha Eun-woo as its new Global Ambassador. Four brands added to Eunwoo's endorsement lineup in 2025, including the new addition - Abib.
Born Lee Dong-min on March 30, 1997, in Gunpo, South Korea, Cha Eun-woo began his career after being discovered by a talent scout during middle school. He trained during high school and made his acting debut with a minor role in the film “My Brilliant Life” in 2014. That same year, he was selected as a model for the Korean cosmetics brand Shara Shara. His early career also included a role in the web mini-series “To Be Continued” in 2015.
Eun-woo officially debuted as a member of the K-Pop boy band Astro on February 23, 2016, with their EP “Spring Up.” Concurrently, he expanded his acting portfolio with roles in web dramas and television shows, including “Law of the Jungle in New Caledonia” (2016) and “Hit the Top” (2017). His breakthrough came with his first leading television role in the JTBC romantic comedy series “My ID Is Gangnam Beauty” in 2018, which significantly increased his public recognition. His performance in this series led to him being named one of GQ Korea’s “Men of the Year.”
His career progression continued with notable roles in historical drama series such as “Rookie Historian Goo Hae-ryung” (2019), for which he received an Excellence Award and Best Couple Award, and “True Beauty” (2020–2021). Beyond acting, Eun-woo joined the SBS reality-documentary show “Master in the House” in 2020, earning a Rookie Award at the 2020 SBS Entertainment Awards. In 2024, he debuted as a solo artist with the extended play “Entity” and embarked on his first solo fan concert tour, “Mystery Elevator.” His recent projects include the action film “Decibel” (2022) and the television series “Island” (2022-2023) and “Wonderful World” (2024). He began his mandatory military service in the Republic of Korea Army Band in July 2025.
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