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United States Charli D’Amelio has leveraged her significant online following to establish partnerships with major brands and expand into various entertainment and business ventures.
Together, the sisters have worked with high-end fashion brands such as Prada.
Together, the sisters have worked with high-end fashion brands such as Puma.
Together, the sisters have worked with high-end fashion brands such as Burberry.
From Takis to Invisalign to even her own Hollister line, Charli's #ads gain millions of views. She co-starred in the digital campaign for the US arm of Mexican snack brand, Takis, with gamer Ninja.
From Takis to Invisalign to even her own Hollister line, Charli's #ads gain millions of views. She and Invisalign released a limited-edition case for the company's dental aligners.
From Takis to Invisalign to even her own Hollister line, Charli's #ads gain millions of views. Charli and Dixie also designed limited-edition fleece sweatshirts for Hollister and later co-created and became the face of Social Tourist, an apparel brand under Hollister.
In 2020, Dunkin' collaborated with then-16-year-old TikTok sensation Charli D'Amelio to introduce “The Charli,” a limited-edition beverage. This was certainly the case in 2020 and 2021 when Dunkin' Donuts partnered with TikTok superstar Charli D'Amelio. It was a collaboration that resulted in significant attribution. She also co-starred with Ben Affleck in Dunkin' Donuts' commercial 'Who is Ben?' during the 2024 Grammy Awards ceremony.
Marc is launching D'Amelio Brands to partner with big companies on co-created consumer products (with a focus on footwear) endorsed by the TikTok superstars. As co-founders, D'Amelio, her mother, and her sister Dixie share creative input for the company's marketing and product development.
Several brands have collaborated with Charli D'Amelio to build their following. She appeared in a Super Bowl commercial for Sabra hummus along with other celebrities.
Charli and Dixie D'Amelio have earned more than $70 million since 2020 by hawking products for Amazon.
Charli and Dixie D'Amelio have earned more than $70 million since 2020 by hawking products for Abercrombie. She and her sister co-created and became the face of Social Tourist, an apparel brand under Hollister, as part of a multi-year partnership with Abercrombie & Fitch.
In March 2020, she and her sister partnered with UNICEF for an anti-bullying campaign. D'Amelio participated for UNICEF in the Snap Original web reality competition show 'Charli vs. Dixie', winning a cash prize for the charity.
In March 2020, she partnered with Procter & Gamble to create the #DistanceDance challenge campaign on TikTok with the goal of encouraging social distancing during the COVID-19 pandemic.
Charli and her sister partnered with Morphe Cosmetics to launch Morphe 2, a makeup line.
Charli and Dixie also launched a nail polish collection called Coastal Craze with Orosa Beauty.
D'Amelio announced her debut book, titled 'Essentially Charli: The Ultimate Guide to Keeping It Real,' which was released on December 1, 2020. The book was published by Abrams Books.
She joined Triller, a rival platform to TikTok, in September 2020.
She became the face of teen-oriented banking services company, Step. D'Amelio has participated as an investor in equity funding rounds of Step.
In March 2021, D'Amelio and Pura Vida Bracelets released a bracelet range, called the 'Charli D'Amelio Pack'.
In May, she partnered with Simmons Bedding Company to design and release the Charlie & Dixie x Simmons Mattress.
In February 2022, she and her family became brand ambassadors and advisors for software company Lightricks, under an equity deal.
In June 2022, D'Amelio released a fragrance named 'Born Dreamer', exclusively via Ulta Beauty.
In June 2023, she was announced as the brand ambassador of Tamagotchi Uni, a model of the Tamagotchi digital pet.
In September 2023, along with other celebrities, D'Amelio partnered with Meta Platforms to introduce an AI chatbot named Coco, a 'dance enthusiast', modeled after her.
In May 2024, she became the new ambassador of Garnier.
In April 2025, D'Amelio fronted Kate Spade New York's spring-summer 2025 campaign, titled "To The Ones Who Carry Us, with rapper Ice Spice.
Charli Grace D’Amelio, born on May 1, 2004, in Norwalk, Connecticut, began dancing at the age of three and was a competitive dancer for over a decade. Her rise to prominence began in late 2019 after she started posting dance videos on TikTok. She quickly amassed a large following, becoming the most-followed creator on the platform by March 2020. D’Amelio joined The Hype House in November 2019, a collaborative TikTok content house, further solidifying her presence in the digital media landscape. Her content primarily consists of dancing to trending songs, and she gained significant attention for popularizing the ‘Renegade’ dance.
Her career expanded beyond TikTok with various media projects and brand collaborations. In 2020, D’Amelio made her feature film debut with a voice role in ‘StarDog and TurboCat’ and appeared in a Super Bowl commercial for Sabra hummus. She partnered with UNICEF for an anti-bullying campaign and collaborated with Procter & Gamble for the #DistanceDance challenge during the COVID-19 pandemic. D’Amelio co-led the Snap Original reality series ‘Charli vs. Dixie’ (2021–2022) with her sister and starred in ‘The D’Amelio Show’ on Hulu (2021–2023). In 2022, she won the thirty-first season of ‘Dancing with the Stars’ alongside Mark Ballas. Her debut single, ‘If You Ask Me To,’ was released in October 2022 and reached the top 40 on the Billboard Adult Pop Airplay chart.
Beyond entertainment, D’Amelio has pursued entrepreneurial endeavors. She released two books, a podcast, a nail polish collection with Orosa Beauty, a makeup line with Morphe Cosmetics (Morphe 2), and a clothing line called Social Tourist with Hollister. In 2022, D’Amelio and her family launched D’Amelio Brands, a company focused on fashion, beauty, and lifestyle, which introduced D’Amelio Footwear in 2023 and the flavored popcorn range Be Happy Snacks in collaboration with Walmart in 2023. She has also invested in startups, including the teen-oriented banking service Step, and co-launched a venture capital fund, 444 Capital, in 2022, with a focus on women and minority-led startups.
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