Cheryl Bernard

Cheryl Bernard has transitioned from Olympic silver medalist in curling to CEO of Canada’s Sports Hall of Fame, a prominent curling analyst, and an entrepreneur. After building her insurance brokerage into a multi-million dollar enterprise over a decade, Cheryl Bernard established a strong foundation of both business acumen and elite athletic achievement. Launching her brokerage at age 23, Bernard demonstrated exceptional entrepreneurial drive while simultaneously navigating the competitive curling circuit. Her early career highlights included securing Alberta provincial championships in 1992 and 1996, which led to appearances at the Tournament of Hearts, finishing second in 1996.

She co-authored ‘Between the Sheets: Creating Curling Champions’ in 2005. This publication was later updated and re-released as ‘Between the Sheets: The Silver Lining’ in 2011, delving deeper into the mental aspects of competitive curling. As a keynote speaker, Bernard regularly delivers compelling insights drawn from her dual career in elite sport and successful business, inspiring audiences with lessons on leadership, resilience, and achieving excellence. Today, Bernard holds significant leadership and ambassadorial roles across the Canadian sports and non-profit sectors.

She serves as the President and CEO of Canada’s Sports Hall of Fame, guiding the institution’s mission to celebrate Canadian sporting excellence. Bernard is a co-chair for the 2024 Special Olympics and contributes her strategic expertise as a board member for Tourism Calgary. She also actively serves as an ambassador for Goodwill Industries of Alberta and Special Olympics Canada, reinforcing her dedication to social impact.