Dan Carter | Booking Agent | MN2S

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Dan Carter

Dan Carter is a former All Black rugby international, widely regarded as one of the sport's greatest fly-halves, who transitioned from professional athlete to active philanthropist and brand ambassador.

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Past Works

Louis Vuitton

Louis Vuitton teamed up with rugby legend Dan Carter for their first Malle Vestiaire trunk, celebrating his career. The collaboration also extended to joining UNICEF in appealing for support to children affected by the Syrian crisis.

BRAND PARTNERSHIPS

Mastercard

Mastercard partnered with Dan Carter, along with other rugby trailblazers like Maggie Alphonsi, Shaunagh Brown, and Bryan Habana, to encourage girls to 'Give Rugby a Try' through free introductory sessions.

BRAND PARTNERSHIPS

UNICEF Aotearoa

The DC10 Fund is a partnership between Dan Carter and UNICEF Aotearoa, aiming to create life-changing impact for children and communities in Aotearoa (New Zealand) and the Pacific by empowering children and protecting their rights.

BRAND PARTNERSHIPS

TAG Heuer

TAG Heuer announced that Dan Carter, the renowned New Zealand rugby player, joined their prestigious family of ambassadors, representing the Swiss watch brand.

BRAND PARTNERSHIPS

Chemist Warehouse

Chemist Warehouse was announced as an official partner of the Rugby World Cup 2021. To mark the partnership, Chemist Warehouse ambassador and two-time Rugby World Cup winner Dan Carter joined New Zealand Black Ferns Ruahei Demant.

BRAND PARTNERSHIPS

Studio South

Following his retirement from professional rugby, Studio South partnered with Dan Carter to develop a refined design and communication strategy.

BRAND PARTNERSHIPS

Jockey underwear

Dan Carter has modelled for Jockey underwear on billboards worldwide since 2003, with his future wife Honor Dillon joining him in a campaign in 2009.

BRAND PARTNERSHIPS

Daikin

Dan Carter has served as a spokesmodel for Daikin heat pumps.

BRAND PARTNERSHIPS

Philips

From mid-2011, Dan Carter was a spokesmodel for Philips electric shavers.

BRAND PARTNERSHIPS

ISPS Handa

Dan Carter is an active partner with ISPS Handa.

BRAND PARTNERSHIPS

Taisho

Dan Carter works in partnership with Taisho.

BRAND PARTNERSHIPS

Moët Hennessy

Dan Carter maintains a partnership with Moët Hennessy.

BRAND PARTNERSHIPS

Adidas

Dan Carter has a partnership with Adidas.

BRAND PARTNERSHIPS

iSport

In 2009, Dan Carter, alongside Richie McCaw and Ali Williams, launched the iSport foundation to support New Zealand's youth through sports.

BRAND PARTNERSHIPS
2002

Provincial debut for Canterbury

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2003

Debut for Crusaders

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2003

All Blacks debut against Wales

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2005

IRB Player of the Year

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2010

Became highest point scorer of all time in international rugby

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2011

Rugby World Cup Champion

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2012

IRB Player of the Year

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2013

100th All Black Cap

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2015

Rugby World Cup Champion

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2015

Man of the Match in 2015 Rugby World Cup Final

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2015

IRB Player of the Year

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2016

Officer of the New Zealand Order of Merit

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2016

Laureus World Sports Award for Comeback of the Year

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2021

Retirement from professional rugby

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2023

World Rugby Hall of Fame Inductee

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About

Daniel William Carter was born on March 5, 1982, in Leeston, Canterbury, New Zealand. His early rugby career began at the Southbridge Rugby Club at age five, where he played as a half-back. His talent was recognized early, leading him to represent Ellesmere and Canterbury Country teams. Carter attended Ellesmere College, primarily playing first five-eighth, before transferring to Christchurch Boys’ High School for his final year to develop his rugby potential further. Notably, his great uncle, Bill Dalley, was also a New Zealand half-back and a member of the 1924–25 “Invincibles.” Carter debuted professionally for Canterbury in 2002 and joined the Super Rugby side Crusaders in 2003, initially playing as a second five-eighth.

Carter’s career progressed quickly, and he secured a permanent position as the All Blacks’ first five-eighth during their 2004 tour. In 2005, he delivered a highly acclaimed performance against the British & Irish Lions, scoring 33 points, a new All Blacks record for a Lions Test. This exceptional performance earned him the IRB Player of the Year award in 2005. He continued to achieve significant milestones, becoming the highest point scorer in Test rugby history on November 27, 2010. Carter was instrumental in the All Blacks’ Rugby World Cup victories in 2011 and 2015, achieving man-of-the-match honors in the 2015 final.

After a distinguished career with the All Blacks and Crusaders, which included multiple Super Rugby titles and Tri-Nations championships, Carter ventured into international club rugby. He played for French club Perpignan in 2008–2009, helping them win the Top 14 despite an Achilles tendon injury. Following the 2015 Rugby World Cup, he joined Racing Metro (later Racing 92), contributing to their Top 14 championship in 2016. Concluding his playing career, he moved to the Kobelco Steelers in Japan from 2018–2020. Carter retired from professional rugby in February 2021, leaving a legacy of 1,598 points in 112 All Black Tests and 1,708 points in 141 games for the Crusaders.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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