Evelyn Lozada has transitioned from a prominent reality television personality to an advocate for domestic violence awareness, author, and entrepreneur.
Evelyn Lozada promoted YouthH2O, an energy shot, at Duane Reade, stating, "I'm excited to share my healthy and active lifestyle with millions of people. YouthH2O gives you the daily superfood nutrition..."
Evelyn Lozada secured a book and movie deal with Baby and Cash Money Content. Her statement, “By partnering with Baby and Cash Money Content, we have the potential to turn these 'novels' into a full-fledged brand,” indicated a strategy to expand her literary work into a broader brand.
Evelyn Lozada and her daughter, Shaniece, were pictured with jewelry from Designs by Poparazzi, the maker of 'Basketball Wives' jewelry, specifically showcasing 'Crystal Pave' hoops.
Evelyn Alexandra Lozada was born on December 10, 1975, in Brooklyn, New York City, and raised in The Bronx. She later moved to Miami in 2007, where she worked as a secretary. Her public career began with her involvement in the VH1 reality series, “Basketball Wives,” which premiered in 2010. Lozada quickly became one of the show’s six main cast members, gaining recognition through her appearances on the program for five seasons. Following her initial run, she transitioned to “Basketball Wives LA” for four seasons before returning to the original franchise for its eleventh season in 2023. Throughout her reality television career, Lozada also explored other ventures, including co-owning a shoe boutique named Dulce in Coral Gables, Florida.
Her career expanded beyond reality television into production and authorship. In 2015, Lozada launched her own reality series, “Livin’ Lozada,” alongside her daughter, Shaniece. This series ran for two seasons until 2016, with Lozada serving as an executive producer. Additionally, she ventured into writing, co-authoring the 2012 novel “The Wives Association: Inner Circle,” which focused on a young woman who marries a football star. She followed this with “The Perfect Date” in 2019 and has another novel, “The Wrong Mr. Darcy,” scheduled for publication. These literary efforts demonstrate a diversification of her professional interests.
Beyond her media and literary work, Lozada has also been involved in activism. In December 2012, she participated in PETA’s “I’d Rather Go Naked than Wear Fur” campaign, raising awareness for animal rights. In September 2017, she initiated the “Turn Hurt Into Joy” online campaign, dedicated to supporting survivors of domestic violence and sexual assault, a cause she has publicly addressed. Her engagement in these areas highlights her commitment to social issues.
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