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Carlos Vives

Carlos Vives has shaped Latin music for over four decades, transitioning from acclaimed telenovela actor to a Grammy-winning musical icon and ambassador of Colombian rhythms, captivating generations with his fusion of traditional sounds and contemporary pop.

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Past Works

Juan Valdez

Juan Valdez, the brand of Colombian coffee growers, has formed a global alliance with Carlos Vives, the international artist who has taken...

BRAND PARTNERSHIPS

Latin Recording Academy & Oneof

Vives has collaborated with many Latin music stars like Shakira in “La Bicicleta,” Ricky Martin in “Canción Bonita,” and Alejandro Sanz in “For Sale.” He is...

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Coca-Cola

Coca-Cola approached Vives about the song several months ago, looking for an artist who was a Colombian icon but whose music also connected with...

BRAND PARTNERSHIPS

Children International Colombia

Vives secretly planned today's visit in coordination with Children International Colombia staff after the nonprofit posted a video in early July...

BRAND PARTNERSHIPS

Goya Cares

Global music icon Carlos Vives joins Goya Cares, a global humanitarian initiative, to raise awareness of the child trafficking and mental health epidemic.

BRAND PARTNERSHIPS

Latin GRAMMY Cultural Foundation

Carlos Vives joins Latin GRAMMY In The Schools™ program to benefit Miami Senior High School · The Latin GRAMMY Cultural Foundation® awards the Paco de Lucía...

BRAND PARTNERSHIPS
1961

Born in Santa Marta, Colombia

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1982

Began acting in telenovelas

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1986

Released first album "Por Fuera y Por Dentro"

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1986

Starred in "Gallito Ramírez"

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1987

Released "No Podrás Escapar de Mí"

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1991

Starred in "Escalona" TV series

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1993

Released "Clásicos de la Provincia"

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Won Billboard Latin Music Award Best Album for "Clásicos de la Provincia" (unknown year)

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1995

Released "La Tierra del Olvido"

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1997

Released "Tengo Fé"

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1999

Released "El Amor de Mi Tierra"

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2001

Released "Déjame Entrar"

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2002

Won first Grammy Award for Best Traditional Tropical Latin Album for "Déjame Entrar"

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2004

Released "El Rock de Mi Pueblo"

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2009

Released "Clásicos de la Provincia II"

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2013

Released "Corazón Profundo"

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2012

Became coach on "The Voice Colombia"

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2014

Released "Más + Corazón Profundo"

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2016

Released "La Bicicleta" with Shakira

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2016

Debuted at number one on Billboard's US Latin Airplay chart with "La Bicicleta"

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2018

Became coach on "La Voz (U.S.)"

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2019

Selected as number 45 on Billboard's Greatest of All Time Latin Artists

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2019

Selected as number 45 on Billboard's Top Latin Artists 2010s

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2020

Released "Cumbiana"

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2020

Joined Diego Torres and other artists for 'Color Esperanza 2020'

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2021

Joined Ricky Martin for "Canción Bonita"

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2021

Featured artist in Disney movie "Encanto" singing "Colombia, Mi Encanto"

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2022

Released "Cumbiana II"

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2023

Appeared in Disney+ show "The Low Tone Club" and sang theme 'Tumbando Muros'

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2023

Released "Escalona Nunca Se Habia Grabado Asi"

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2024

Recognized as Latin Recording Academy Person of the Year

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About

Carlos Alberto Vives Restrepo was born on August 7, 1961, in Santa Marta, Colombia. He spent his early childhood there before moving to Bogotá at age 12, where he later earned an Advertising degree from Jorge Tadeo Lozano University. Vives initially pursued an acting career, appearing in telenovelas such as “Pequeños Gigantes” (1983) and gaining significant recognition for his starring role in “Gallito Ramírez” (1986). His early musical efforts, primarily ballad albums like “Por Fuera y Por Dentro” (1986) and “No Podrás Escapar de Mí” (1987), did not achieve widespread commercial success, though some tracks were featured in telenovelas. A pivotal moment in his career came with the 1991 TV series “Escalona,” where he portrayed Vallenato composer Rafael Escalona and performed his songs, leading Vives to reorient his musical focus toward this traditional Colombian genre.

In 1993, backed by his band “La Provincia,” Vives released “Clásicos de la Provincia.” This album marked a turning point by blending Vallenato with rock, pop, and other Caribbean Colombian rhythms, a fusion that initially surprised purists but ultimately introduced Vallenato to a global audience, earning him the Billboard Latin Music Award for Best Album. Subsequent albums, including “La Tierra del Olvido” (1995), “El Amor de Mi Tierra” (1999), and “Déjame Entrar” (2001), solidified his unique sound, combining traditional Colombian music with contemporary influences. “Déjame Entrar” earned him his first Grammy Award for Best Traditional Tropical Latin Album in 2002. Vives continued to achieve critical and commercial success with releases like “El Rock de Mi Pueblo” (2004) and “Corazón Profundo” (2013), which featured the number-one single “Volví a Nacer.” His collaboration with Shakira on “La Bicicleta” (2016) further expanded his international reach, topping charts and winning multiple Latin Grammy Awards. Beyond his musical endeavors, Vives is recognized for his philanthropic work, including the “Tras La Perla” initiative and the RíoGrande music school, reflecting his commitment to his hometown and Colombian culture.

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Expertise

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Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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