Greg Lemond | Booking Agent | Talent Roster | MN2S

HomeBookingsTalent

Greg Lemond

Greg LeMond is a pioneering American cyclist who achieved three Tour de France victories and two Road Race World Championships, establishing himself as a prominent figure in professional cycling history.

Book Greg Lemond
83.1K
Audience Reach

Past Works

LeMond Bikes (with Trek Corp.)

In 1995, LeMond Bikes formally emerged as a brand through a partnership with Trek Corp. This collaboration resulted in the creation of a line that would go on to generate significant revenue for Trek, exceeding US$100,000,000 over 13 years.

BRAND PARTNERSHIPS

Wheel Street USA

Greg LeMond partnered with Wheel Street USA, a custom bike shop in Sarasota. He expressed his continued passion for cycling and the Tour de France in connection with this venture.

BRAND PARTNERSHIPS

INVIGORADE

LeMond made a personal investment in INVIGORADE and became a brand ambassador, featuring in marketing campaigns for their Endurance Drink.

BRAND PARTNERSHIPS

LeMond Carbon

Greg LeMond has been associated with LeMond Carbon, which is a separate entity from LeMond Bicycles but shares some team members, indicating his continued involvement in advanced bicycle technology.

BRAND PARTNERSHIPS

Time (bicycles)

In 2013, LeMond announced a partnership with French bicycle company Time, marking his return to bike manufacture and sales. He purchased Time Sport USA, the US distributor, to launch new lines of commemorative, road, cyclocross, and gravel-road models.

BRAND PARTNERSHIPS

LeMond Fitness, Inc.

Founded in 2002 by LeMond, Bernie Boglioli, and others, LeMond Fitness develops and manufactures indoor exercise bikes and bicycle trainers globally, with LeMond serving as chairman.

BRAND PARTNERSHIPS

LeMond Revolution

LeMond purchased the LeMond Revolution line from Hoist Fitness in late 2012, relaunching it with a new management team. This venture focused on bike trainers and secured a sponsorship renewal with professional cycling team Garmin–Sharp.

BRAND PARTNERSHIPS

LeMond Composites

Founded in 2016, LeMond Composites manufactures high-volume, low-cost carbon fiber composites through licensing agreements with Oak Ridge National Laboratory and Deakin University. A manufacturing facility was established in Oak Ridge, Tennessee.

BRAND PARTNERSHIPS

Scott

LeMond utilized Scott clip-on aero bars during his historic 1989 Tour de France victory, a technological advancement that significantly contributed to his performance in time trials.

BRAND PARTNERSHIPS

Giro (company)

During the 1989 Tour de France, LeMond used a cut-down Giro aero helmet, highlighting his early adoption of aerodynamic cycling equipment.

BRAND PARTNERSHIPS
1983

Won the Road Race World Championship

MILESTONE
1986

First non-European rider to win the Tour de France

MILESTONE
1986

Won Tour de France

MILESTONE
1987

Shot in hunting accident

MILESTONE
1989

Won Tour de France

MILESTONE
1989

Won the Road Race World Championship

MILESTONE
1989

Named Sports Illustrated Sportsman of the Year

MILESTONE
1990

Won Tour de France

MILESTONE
1994

Retired from competitive cycling

MILESTONE
1996

Inducted into the United States Bicycling Hall of Fame

MILESTONE
2022

Diagnosed with chronic myelogenous leukemia

MILESTONE
2025

Awarded the Congressional Gold Medal

MILESTONE

About

Born on June 26, 1961, in Lakewood, California, U.S., Greg LeMond began his cycling journey as a teenager in Nevada, using it to maintain fitness for skiing. His talent quickly became apparent, leading him to compete in junior events. Despite planning to participate in the 1980 Moscow Olympics, a U.S. boycott led him to turn professional, joining the French Renault team. Early in his career, LeMond was mentored by legendary French cyclist Bernard Hinault, who helped him develop the strategic and mental fortitude required for elite-level competition. In 1983, he made his Tour de France debut, finishing third, and later that year, he secured his first World Road Race Championship title. In 1984, he placed second in the Tour de France while supporting Hinault, who won his fifth title. The following year, LeMond claimed his first Tour de France victory.

LeMond’s career faced a significant challenge in 1987 when he was accidentally shot during a hunting trip. Despite life-threatening injuries, including buckshot in his vital organs, he made a remarkable recovery. After missing two consecutive Tours, he returned in 1989 to win his second Tour de France by an unprecedented eight-second margin, making history for its dramatic finish and his use of aerodynamic advancements. Later that year, he also won his second World Road Race Championship, becoming one of only five cyclists to achieve both in the same year. In 1990, he successfully defended his Tour de France title, becoming one of eight cyclists to win three or more Tours. LeMond was recognized for his achievements, being named Sports Illustrated’s 1989 “Sportsman of the Year,” the first cyclist to receive this honor.

Beyond his athletic achievements, LeMond was an early advocate for technological innovations in cycling, including carbon fiber frames and aerodynamic handlebars. He also signed the sport’s first million-dollar contract in 1985, significantly raising salary standards. LeMond retired from competitive cycling in 1994 after being diagnosed with mitochondrial myopathy, a rare cellular disorder. In his later career, he became an outspoken critic of performance-enhancing drugs in cycling and served as a founding board member for 1in6, a nonprofit assisting male victims of childhood sexual abuse. In 2022, he was diagnosed with chronic myelogenous leukemia, with a favorable prognosis. In 2025, LeMond was awarded the Congressional Gold Medal for his contributions as an athlete, activist, and role model.

Read more

Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

See all
Itzhak Perlman Headlines Great Neck Park District’s Summer Concert Series

Itzhak Perlman Headlines Great Neck Park District’s Summer Concert Series

2 days ago
BTB SOCIAL MEDIA 2

Michael Strahan To Headline Grace Place’s Beyond The Bookshelf In Naples

2 days ago
Vanessa NakatexGiving Black Conference+Event Speaker - North America

Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote

3 weeks ago
See all

Frequently asked questions ABOUT BOOKING Greg Lemond

What types of brand work does Greg Lemond do?

What influences pricing for brand deals?

What information do you need for a proposal?

Can Greg Lemond create custom content for our campaign?

Does Greg Lemond do voiceovers or on-camera work?

Can Greg Lemond also participate in other types of events or campaigns?

close-notification

HAVE MORE QUESTIONS?


Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.

NEXT
BACK

Atleast one genre is required

NEXT
BACK
STEP 01 of 03