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Gustavo Kuerten

Gustavo Kuerten is a former professional tennis player, recognized for his three French Open titles and his ascent to World No. 1.

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Past Works

Olympikus

Brazilian tennis star Gustavo Kuerten today announced his new partnership with Brazilian manufacturer Olympikus. As part of the three-year agreement, Kuerten became a sponsored athlete.

BRAND PARTNERSHIPS

Aldo Solar

Gustavo Kuerten became the new ambassador of Aldo Solar, a leading name in the solar energy sector.

BRAND PARTNERSHIPS

Itaú Unibanco

Kuerten, a three-time French Open winner, was announced as a brand ambassador for Brazilian bank Itaú Unibanco, helping promote the sport across Brazil and having a presence at events like the Miami Open and Itaú Tour.

BRAND PARTNERSHIPS

Diadora

The Italian brand Diadora and the tri-champion of Roland Garros Gustavo Kuerten reached a five-year sponsorship agreement, marking Kuerten's return to the brand.

BRAND PARTNERSHIPS

Lacoste

French brand Lacoste chose retired Brazilian tennis player Gustavo Kuerten as the new face for its “Unconventional Chic” campaign.

BRAND PARTNERSHIPS

Peugeot

After his retirement, Kuerten signed a sponsor deal with French brands Lacoste (for clothes) and Peugeot (for TV commercials).

BRAND PARTNERSHIPS
1995

Turned professional

MILESTONE
1996

Brasil Davis Cup team reached the World Group

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1997

Unexpectedly won the French Open

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1997

Entered ATP top 20

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1999

Won Monte-Carlo Masters

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1999

Won Rome Masters

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1999

Reached French Open quarterfinals

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1999

Reached Wimbledon quarterfinals

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2000

Won his second French Open title

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2000

Achieved World No. 1 ranking

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2000

Won Tennis Masters Cup

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2001

Won his third French Open title

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2001

Won Cincinnati Masters

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2001

Led the ATP in prize money with US$4,091,004

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2002

Won Brasil Open

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2004

Defeated Roger Federer at French Open

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2012

Inducted into International Tennis Hall of Fame

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2016

Torch bearer at the opening ceremony of the Rio Olympics

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About

Gustavo Kuerten, often known as ‘Guga’, was born on September 10, 1976, in Florianópolis, Brazil. He started playing tennis at the age of six, a passion deeply influenced by his family. His father, Aldo, was an amateur tennis player. At 14, Kuerten began working with coach Larri Passos, who recognized his potential and guided his early professional career. Kuerten turned professional in 1995 and quickly established himself as a prominent figure in Brazilian tennis, helping the Brazil Davis Cup team reach the World Group in 1996. Kuerten’s playing style was characterized by aggressive baseline play, heavy topspin on his groundstrokes, and a strong serve. His one-handed backhand, played with a western grip and significant topspin, became a distinguishing feature of his game.

Kuerten achieved international recognition in 1997 with an unexpected victory at the French Open, marking his first ATP Tour title and making him the first Brazilian to win a Grand Slam singles title since Maria Bueno in 1966. This victory propelled him into the Association of Tennis Professionals (ATP) top 20. He continued to demonstrate his prowess on clay courts, winning the Monte-Carlo Masters and Rome Masters in 1999 and reaching the French Open quarterfinals the same year. The culmination of his career arrived in 2000 when he secured his second French Open title and achieved the World No. 1 ranking, becoming the first South American to conclude a year as the World No. 1 in ATP rankings history. He solidified this achievement by winning the Tennis Masters Cup in Lisbon, defeating Pete Sampras and Andre Agassi consecutively. In 2001, Kuerten won his third French Open title, joining an elite group of players with multiple Roland Garros victories, and also claimed the biggest hardcourt title of his career at the Cincinnati Masters. He finished that year leading the ATP in prize money with US$4,091,004.

Following a period of career-defining successes, Kuerten faced a series of injuries, particularly affecting his hip, which began to impact his performance. Despite these challenges, he managed to secure one more ATP Tour title at the 2004 Brasil Open, becoming the only player to win the tournament on both hard and clay surfaces. He notably defeated Roger Federer in straight sets at the French Open in 2004, marking Federer’s last Grand Slam defeat before the quarterfinals for nearly a decade. Due to persistent injuries, Kuerten announced his retirement in 2008, playing his final professional singles match at the French Open, a tournament deeply symbolic of his career. In 2012, he was inducted into the International Tennis Hall of Fame. Beyond his playing career, Kuerten founded the Gustavo Kuerten Institute in 2000, supporting children and individuals with disabilities. In August 2016, he was a torch bearer at the opening ceremony of the Rio Olympics, further cementing his legacy in Brazilian sports history.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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