Heidi Montag, known for her prominence in reality television and music, offers a recognizable and engaging persona for brand collaborations. After being cast in MTV’s groundbreaking reality television series The Hills in 2006, Heidi Montag quickly became a prominent figure in pop culture. The series chronicled her personal and professional journey, particularly highlighting her relationship with fellow cast member Spencer Pratt, a dynamic dubbed ‘Speidi’ which captivated audiences and garnered significant media attention. In 2008, Montag expanded her brand by launching the ‘Heidiwood’ clothing line in collaboration with Anchor Blue and appeared on the cover of Maxim.
Their joint ventures included launching The Speidi Show in 2013 and starring in TV specials such as Speidi: Scandal, Secrets & Surgery! and After Shock: Heidi & Spencer in 2013, followed by Celebrity Wife Swap in 2014. In 2019, Montag returned to the franchise that launched her career, starring in The Hills: New Beginnings. Montag has also continued to evolve her music career, releasing the Christian pop single ‘Glitter and Glory’ in 2019.
In 2023, the track ‘I’ll Do It’ from her debut album Superficial gained renewed popularity, going viral on TikTok. Capitalizing on this resurgence, Montag released new music in 2024, including the comeback single ‘Wet Hot Summer’ and the promotional single ‘Fashion’. This renewed interest culminated in a significant milestone in 2025, when her debut album Superficial topped the iTunes music charts in multiple countries, more than a decade after its initial release, cementing her enduring appeal and impact in both music and entertainment.