Ho Kun Xian

Q: What types of brand work does Ho Kun Xian do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Ho Kun Xian create custom content for our campaign?

Yes — Ho Kun Xian can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Ho Kun Xian do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Ho Kun Xian also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

Singapore

Ho Kun Xian, recognized globally in the competitive gaming world simply as Xian, has reshaped the tactical approach to professional fighting games....

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Ho Kun Xian

Past Works

2015–Present

Debut Breakthrough

Early breakthrough moment that first put Ho Kun Xian on the map with audiences and industry press alike.

DIRECT EXPERIENCE

2018–Present

Major Milestone

Sustained growth across live performances, media appearances and high-profile collaborations.

BRAND PARTNERSHIPS

2020–Present

Notable Collaboration

Expanded reach through a standout partnership and crossover project with global visibility.

BRAND PARTNERSHIPS

About

Ho Kun Xian, recognized globally in the competitive gaming world simply as Xian, has reshaped the tactical approach to professional fighting games. Emerging as a prominent competitor from Singapore, he redefined the meta for character selection by championing Gen. While critics often compared the character to Dan Hibiki and dismissed him as weak, Xian utilized Gen’s complex stances to unlock unexpected strategic options and prove the character’s viability on the international stage.

His competitive career boasts several milestone achievements that cemented his status among the elite. Formerly part of Team Razer, Xian delivered a stellar performance to win Ultra Street Fighter IV at DreamHack Winter 2015. Earlier that competitive cycle, he secured a major victory by defeating Yusuke Momochi at Final Round 18, followed by a strong third-place finish at Capcom Cup 2015 after a hard-fought elimination against Daigo Umehara.

Through his dedication and analytical mastery of underrepresented characters, Xian continues to influence the global fighting game community, maintaining an enduring legacy in competitive esports.